- Execute promotional email campaigns, including localization and personalization for participating branch locations
- Write and design email copy and graphics, using AI tools where appropriate
- Build, proof, QA, and schedule campaign versions
- Ensure accuracy across links, offers, personalization, DISCLAIMERS, and branch-specific details
- Share proofs with branches and manage requested updates
- Track monthly email send volume and leads by branch
- Help create and maintain automated billing for branch email and lead activity
- Execute marketing automation campaigns across email, SMS, and customer data-driven touchpoints
- Partner with the Lifecycle Strategist to optimize customer journeys through testing, content updates, segmentation, and performance improvements
- Assist with building landing pages and forms
- Support evaluation of a new marketing automation platform and migration of Eloqua automations
- Deliver accurate and timely campaign execution, improved email and journey performance, efficient localization, reliable branch-level reporting and billing, and transition support from Eloqua
Requirements
- Experience executing email marketing or marketing automation campaigns
- Strong attention to detail and ability to manage multiple versions, deadlines, and stakeholder requests
- Experience with a marketing automation platform or email service provider, such as Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, or similar
- Strong writing skills and basic design sensibility
- Comfort working with campaign data, reporting, audience lists, and branch/location-level details
- Ability to use AI-enabled tools to support content creation, personalization, QA, and workflow efficiency
- Strong organizational skills and ability to build repeatable processes
- Preferred: Experience with localized, franchise, dealer, branch, or field marketing programs
- Preferred: Experience with Eloqua or MAP migration projects
- Preferred: Familiarity with SMS, landing pages, forms, and customer journey orchestration
- Preferred: Basic HTML/CSS knowledge for email troubleshooting
- Preferred: Experience with Excel, Power BI, CRM reporting, or billing/reporting automation
Core Competencies
Demonstrates expertise in executing email marketing and marketing automation campaigns, with a strong focus on localization, personalization, and performance optimization. Proficient in using AI tools for content creation and campaign management, alongside a solid understanding of reporting and audience segmentation.
Highest-signal resume keywords
- Email Marketing Campaign Execution
- Marketing Automation Platform Experience
- Strong Writing Skills
- Attention to Detail
- Basic HTML/CSS Knowledge
ATS Optimization Keywords
Hard Skills
- Email Marketing
- Marketing Automation
- Campaign Data Management
- Content Creation
- Localization
- Reporting
- Audience Segmentation
- QA Processes
- Branch-Level Reporting
- Billing Automation
Soft Skills
- Organizational Skills
- Ability to Manage Multiple Deadlines
- Stakeholder Management
Industry Keywords
- Localized Marketing
- Franchise Marketing
- Dealer Marketing
- Field Marketing
- Customer Journey Orchestration
Tools & Technologies
- Eloqua
- Salesforce Marketing Cloud
- Marketo
- HubSpot
- BrazeIterable
- AI Tools
- Excel
- Power BI
- CRM Reporting
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Senior Email Marketing Specialist Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
