- Develop expertise in consumer needs, behaviors, market dynamics, and competitive landscape
- Identify opportunities to grow engagement, retention, and lifetime value across the consumer digital portfolio
- Build value propositions and business cases grounded in consumer need, health outcomes, commercial potential, and feasibility
- Define segmentation, targeting, positioning, and narratives for consumer digital products, features, and services
- Lead global go-to-market strategy from early product development through launch, adoption, and optimization
- Develop strategies across pricing, placement, and promotion
- Build scalable go-to-market playbooks for Marketing, Commercial, and regional teams
- Develop lifecycle strategies from onboarding through long-term engagement
- Identify high-value moments where education, content, recommendations, or experiences can drive action
- Develop hypotheses and design and scale experiments testing positioning, messages, offerings, and growth initiatives
- Bring clarity, urgency, and structure to complex cross-functional work
- Build visibility with senior stakeholders around priorities, progress, and outcomes
- Lead through influence and challenge, align, and adapt as needed
Requirements
- 8+ years of experience in product marketing, ideally across consumer digital products, technology, eCommerce, or related categories
- Proven success driving engagement, retention, or lifetime value for health products
- Strong experience leading positioning, value proposition development, and go-to-market strategy
- Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, digital experience, and conversion rate optimization
- Experience using market research, consumer insight, behavioral data, competitive intelligence, and experimentation to guide product and marketing decisions
- Track record of influencing teams, roadmaps, and priorities upstream and downstream
- Strong commercial judgment and experience with business cases, pricing, placement, promotion, or new business models
- Experience leading cross-functional teams in complex, global, matrixed organizations
- Exceptional communication, executive presence, and stakeholder management skills
- High ownership, bias toward action, and comfort operating in ambiguity
- Experience in healthcare, connected devices, consumer technology, subscriptions, platforms, or recurring consumer businesses is valuable
Core Competencies
Demonstrates expertise in product marketing with a focus on consumer digital products, driving engagement and retention through strategic go-to-market initiatives. Proficient in developing value propositions, lifecycle strategies, and leveraging consumer insights to optimize marketing efforts.
Highest-signal resume keywords
- Product Marketing Experience
- Go-To-Market Strategy
- Consumer Journey Optimization
- Stakeholder Management
- Cross-Functional Leadership
Hard Skills
- Engagement Strategy
- Retention Strategy
- Value Proposition Development
- Segmentation
- Positioning
- Market Research
- Behavioral Data Analysis
- Conversion Rate Optimization
- Business Case Development
- Pricing Strategy
Soft Skills
- Exceptional Communication
- Executive Presence
- Influencing Skills
- High Ownership
- Bias Toward Action
Industry Keywords
- Consumer Digital Products
- ECommerce
- Healthcare
- Connected Devices
- Consumer Technology
- Subscriptions
- Platforms
- Recurring Consumer Businesses
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Senior Global Product Marketing Manager – Growth Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
