Senior Growth Marketing Analyst

• Decode digital body language of prospects and users to build, optimize, and scale Product-Led Growth engines




• Audit, track, categorize, clean, enrich, and source first-party, third-party, product, and marketing signals




• Evaluate data nuances to distinguish technical practitioner actions from broader enterprise intent




• Feed signal combinations, recency, and frequency into predictive models for lead routing and account prioritization




• Define the next best action for accounts and users based on segment, ICP fit, and stage




• Map and trigger activation responses, including personalized content, Product Advocate outreach, and SDR or Enterprise AE handoffs




• Lead cross-functional implementation, refinement, and maintenance of activation workflows




• Define and iterate on sales-facing tools surfacing product affinity, app usage, intent signals, and account fit




• Maintain feedback loops with Product Advocates, SDRs, and sales representatives to refine signal logic




• Analyze and optimize conversion rates across signal capture, activation, handoff, and pipeline generation




• Design and run growth experiments involving onboarding, messaging, and routing logic




• Manage configuration, tracking setups, and maintenance for data and analytics platforms including GA360/GA4, CDPs, and product analytics




• Maintain data flow standards and tag/tracking setups across web properties, marketing tools, and product analytics environments




• Collaborate with Marketing, Product, RevOps, and Data Engineering teams; report to the Principal Growth Marketer or Director of Growth Marketing

Requirements

• Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment




• Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or a related field (or equivalent practical experience)




• Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics




• Proven ability to bridge Marketing, Sales Ops, Data, and Product management




• Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors




• Hands‑on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms

Core Competencies

Demonstrates expertise in Growth Marketing and Marketing Analytics, with a strong focus on Product-Led Growth strategies and B2B SaaS environments. Proficient in leveraging data analytics tools and methodologies to optimize conversion rates and enhance user engagement.

Highest-signal resume keywords

• Growth Marketing




• Marketing Analytics




• Product-Led Growth Strategy




• Web Analytics (GA360/GA4)




• SQL

Hard Skills

• Data Analytics




• Conversion Rate Optimization




• Lead Routing




• Account Prioritization




• Signal Logic Refinement




• Growth Experiment Design




• Data Flow Standards




• Tag/Tracking Setup




• Predictive Modeling




• Sales-Facing Tools Development

Soft Skills

• Cross-Functional Collaboration




• Problem Solving




• Communication

Industry Keywords

• B2B SaaS




• Revenue Operations




• Marketing Technology Stack




• PLG Motions




• Data Engineering

Tools & Technologies

• GA360




• GA4




• Amplitude




• Mixpanel




• CDPs




• CRM Platforms