Senior Growth Marketing Manager, EMEA/APAC

Responsibilities

• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program.
• Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience‑specific campaign narratives and assets.
• Execute multi‑channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
• Design and run ABM programs for target accounts across the EMEA & APAC universe — account‑based thinking is core to this role, not optional.
• Support Blackboard’s visibility in AI‑generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching.
• Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation.
• Build AI‑native workflows for always‑running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team.
• Own Blackboard’s presence at third‑party conferences in EMEA & APAC, including BETT, EDUTech Asia, and other EMEA & APAC sector events.
• Manage regional field activation programs — road shows, executive dinners, partner‑hosted events — tied to pipeline goals in specific accounts or geographies.
• Serve as a key campaign contributor to Bb T26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated.
• Build and own post‑event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution.
• Coordinate logistics and agency relationships for event execution; manage event budgets and vendor contracts.
• Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course‑correct when programs under‑perform.
• Work with Marketing Intelligence to define campaign‑level pipeline targets and track performance against them.
• Leverage intent data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and personalize outreach.
• Build and maintain multi‑touch attribution to ensure campaign contribution is accurately captured across the full funnel.
• Flag expansion signals — customer engagement patterns, advocacy activity, product usage — to the Customer Growth & Advocacy team so post‑sale programs can act on them.
• Brief and collaborate with Content and Brand teams to develop campaign assets: landing pages, nurture emails, one‑pagers, and digital ads.
• Coordinate with Marketing Ops to ensure proper list segmentation, lead routing, and campaign tracking in Hub Spot and Salesforce.
• Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams.
• Develop field‑specific assets — event booth briefs, executive event guides, post‑event nurture sequences — that connect field presence to campaign pipeline.
• Own campaign performance reporting: pipeline contribution, MQL‑to‑SQL ratios, closed won rates, cost per opportunity, and event ROI.
• Continuously test and optimize campaign elements — messaging, creative, CTAs, audience segments — to improve performance.
• Present campaign results and recommendations at weekly pipeline reviews; come with a point of view, not just a dashboard.
• Influence without authority: work across Sales, CS, and Marketing to ensure campaigns are well‑supported and properly credited.

Requirements

• 8–10 years of B2B demand generation or growth marketing experience, ideally in Ed Tech, Saa S, or a similarly complex enterprise environment.
• Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own.
• Real ABM experience: you have run account‑based programs, not just heard of them. You know how to design plays at the account level and measure their impact.
• Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end‑to‑end, including post‑event attribution.
• AI‑native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project.

You can show examples of what you’ve built and how it performed.

• Data‑driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked.
• Strong working knowledge of Hub Spot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works.
• Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting.
• Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production.
• Ability to operate independently in a fast‑moving org — you manage your own calendar, brief your own collaborators, and own your outcomes.
• Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive‑ready performance summaries.
• Cross‑functional influence: you work well with Sales and can push back when you need to, without burning relationships.
• Fluency in written and spoken English.
• Core Competencies

Demonstrates expertise in B2B Demand Generation and Growth Marketing, with a strong focus on Account‑Based Marketing (ABM) and integrated campaign execution.

Proficient in leveraging AI‑driven workflows and data analytics to optimize campaign performance and drive measurable pipeline contributions.

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