- Take overall responsibility for the influencer channel—from positioning and roadmap development to budget allocation
- Develop influencer marketing as part of a holistic growth strategy
- Identify and leverage synergies with performance marketing (Meta), retention/CRM, and brand
- Share learnings with the performance team and apply them to influencer marketing
- Develop new formats, including flagship collaborations, long‑term partnerships, offline events, and collaborations with physicians and experts
- Manage the channel based on new-customer CAC, AOV, repurchase rate, CLV, and profitable ROAS
- Make a measurable contribution to repurchase rate and CLV while working closely with the CRM team
- Scale the monthly budget quickly and profitably into the six‑figure range
- Report the channel’s value contribution to the founder clearly and in a data‑driven manner
- Take a hands‑on approach to scouting, negotiation, and execution
- Build and lead an in‑house team over time
- Establish systematic, automated, and scalable processes
Requirements
- 4+ years of experience in performance-driven influencer marketing
- Ideally, initial experience with independent strategic ownership of a channel
- Proven experience independently managing substantial budgets, ideally in the six‑figure range per month
- Initial people‑management experience is a plus, or a clear willingness and maturity to build and lead a team
- Strong data‑driven mindset and experience with cohorts, CLV, retention, AOV, and ROAS
- Strategic depth combined with strong operational execution
- Grit, ambition, and resilience
- Well connected within the influencer/creator ecosystem
- Native‑level German
- Confident in English
- Deep industry experience in gut health/supplements is helpful but not required
Core Competencies
Demonstrates expertise in performance‑driven influencer marketing, with a strong focus on budget management, data analysis, and strategic execution. Capable of building and leading teams while developing innovative marketing formats and processes.
Highest‑signal resume keywords
- Influencer Marketing
- Budget Management
- Data‑Driven Mindset
- Team Leadership
- Strategic Ownership
Hard Skills
- Customer Acquisition Cost (CAC)
- Average Order Value (AOV)
- Customer Lifetime Value (CLV)
- Return on Ad Spend (ROAS)
- Performance Marketing
- Cohort Analysis
- Retention Strategies
- Marketing Strategy Development
- Collaboration Development
- Negotiation Skills
Soft Skills
- Grit
- Ambition
- Resilience
Industry Keywords
- Gut Health
- Supplements
- Influencer Ecosystem
- Holistic Growth Strategy
- CRM
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Senior Influencer Manager – Health & Supplements Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
