Responsibilities
Contribute to the global development, launch, and commercialization strategy
Shape global product launch strategy and execution by focusing on market dynamics and patient needs
Define and evolve the ‘where to play’ and ‘how to win’ hypotheses
Translate HCP and consumer insights into differentiated brand positioning
Collaborate with cross‑functional teams (e.g., Medical Affairs, Market Access, Regulatory, HEOR)
Leverage behavioral science, digital platforms, and emerging engagement models to drive innovation in omnichannel engagement
Lead innovative omni‑channel strategies using behavioral insights, engagement patterns, and advanced data (Senior role)
Drive the development and implementation of Global IBP (Senior role)
Coordinate internal teams, agencies, and partnerships to enhance strategies (Senior role)
Guide operational metrics and planning processes (Senior role)
Ensure compliance by developing programs aligned with BI policies (Senior role)
Spearhead market analysis and pilot innovative approaches to capture insights (Senior role)
Requirements
Advanced degree (PhD, MSc, MBA, or equivalent preferred)
Several years of experience in pharmaceutical, biotech, FMCG, or health & wellness industries
Proven track record in HCP strategic marketing (primary care focus)
Global / regional product launches experience
Experience in the obesity or CRM space
Additional expertise in consumer marketing and/or US commercialization or launch experience (strong plus)
Excellent strategic thinking, analytical skills, and ability to translate customer insights into impactful strategies
Entrepreneurial mindset with strong cross‑functional leadership and stakeholder management skills in dynamic environments
Long‑term experience in marketing, including several years in customer experience management and/or digital marketing, with OPU/Regional marketing exposure (Senior role)
Advanced functional knowledge across all areas of corporate marketing (Senior role)
Proven ability to implement novel marketing tactics, particularly leveraging digital channels to optimize customer experience (Senior role)
Certifications & Qualifications
PhD
MSc
MBA
#J-18808-Ljbffr
Contribute to the global development, launch, and commercialization strategy
Shape global product launch strategy and execution by focusing on market dynamics and patient needs
Define and evolve the ‘where to play’ and ‘how to win’ hypotheses
Translate HCP and consumer insights into differentiated brand positioning
Collaborate with cross‑functional teams (e.g., Medical Affairs, Market Access, Regulatory, HEOR)
Leverage behavioral science, digital platforms, and emerging engagement models to drive innovation in omnichannel engagement
Lead innovative omni‑channel strategies using behavioral insights, engagement patterns, and advanced data (Senior role)
Drive the development and implementation of Global IBP (Senior role)
Coordinate internal teams, agencies, and partnerships to enhance strategies (Senior role)
Guide operational metrics and planning processes (Senior role)
Ensure compliance by developing programs aligned with BI policies (Senior role)
Spearhead market analysis and pilot innovative approaches to capture insights (Senior role)
Requirements
Advanced degree (PhD, MSc, MBA, or equivalent preferred)
Several years of experience in pharmaceutical, biotech, FMCG, or health & wellness industries
Proven track record in HCP strategic marketing (primary care focus)
Global / regional product launches experience
Experience in the obesity or CRM space
Additional expertise in consumer marketing and/or US commercialization or launch experience (strong plus)
Excellent strategic thinking, analytical skills, and ability to translate customer insights into impactful strategies
Entrepreneurial mindset with strong cross‑functional leadership and stakeholder management skills in dynamic environments
Long‑term experience in marketing, including several years in customer experience management and/or digital marketing, with OPU/Regional marketing exposure (Senior role)
Advanced functional knowledge across all areas of corporate marketing (Senior role)
Proven ability to implement novel marketing tactics, particularly leveraging digital channels to optimize customer experience (Senior role)
Certifications & Qualifications
PhD
MSc
MBA
#J-18808-Ljbffr
Senior International Product Manager Arbeitgeber: Jobtailor
Als Global Director B2B – Business Development bei uns profitieren Sie von einer dynamischen und innovativen Arbeitsumgebung, die auf Zusammenarbeit und Kreativität setzt. Wir bieten Ihnen nicht nur attraktive Vergütungsmodelle und umfassende Weiterbildungsmöglichkeiten, sondern auch die Chance, in einem internationalen Team zu arbeiten, das Vielfalt und persönliche Entwicklung fördert. Unsere Unternehmenskultur legt großen Wert auf Flexibilität und Work-Life-Balance, sodass Sie Ihre Karriereziele in einem unterstützenden Umfeld erreichen können.
