- Develop and execute an integrated technician growth strategy focused on expanding technician acquisition, strengthening engagement with the technician bench, and growing FlexTrades’ technician network
- Align technician marketing strategy with recruiting priorities, client demand, and company growth objectives
- Evaluate and improve the technician journey from initial awareness through application, onboarding, deployment, and ongoing engagement
- Partner with technical recruiting to improve conversion, optimize processes, and enhance the technician experience
- Develop, manage, and optimize technician acquisition and engagement channels, including email, digital marketing, job boards, technician communities, review sites, and emerging channels
- Evaluate channel performance and identify opportunities to expand reach within priority technician segments
- Develop messaging, content, campaigns, tools, and resources supporting technician acquisition and engagement
- Establish KPIs and reporting for technician marketing programs
- Analyze performance and translate insights into recommendations improving channel effectiveness, engagement, conversion, and marketing impact
- Partner with technical recruiting, leadership, marketing, and other cross-functional teams
Requirements
- Bachelor’s degree in marketing, communications, business, or a related discipline
- 7+ years of marketing experience, with a focus on growth, acquisition, engagement, talent/candidate marketing, or a related discipline
- Proven experience developing and executing multi-channel marketing strategies that drive measurable results for a service-oriented organization
- Strong analytical and strategic thinking skills, with the ability to turn data and insights into actionable strategies
- Demonstrated ability to lead cross‑functional initiatives while balancing strategic planning with hands‑on execution
- Excellent communication, collaboration, and project management skills
- Preferred: Experience leading technician, talent, candidate, employer brand, community, or workforce-focused marketing programs
- Preferred: Experience with Bullhorn, Sense, Salesforce, marketing automation, analytics, job boards, or similar MarTech platforms
- Preferred: Experience in manufacturing, industrial staffing, workforce solutions, skilled trades, or a related industry
- Preferred: Experience building or scaling marketing programs, channels, or capabilities in a growth-oriented service organization
Core Competencies
Demonstrates expertise in developing and executing multi‑channel marketing strategies focused on technician acquisition and engagement, with strong analytical skills to translate data into actionable insights. Proven ability to lead cross‑functional initiatives and optimize marketing programs in a growth‑oriented service organization.
Highest-signal resume keywords
- Multi-Channel Marketing Strategy
- Technician Acquisition
- Data Analysis
- Cross-Functional Leadership
- Project Management
ATS Optimization Keywords
Hard Skills
- Marketing Strategy
- Talent Marketing
- Engagement Strategy
- KPI Development
- Channel Optimization
Soft Skills
- Analytical Thinking
- Strategic Planning
- CollaborationCommunication
Industry Keywords
- Manufacturing
- Industrial Staffing
- Workforce Solutions
- Skilled Trades
Tools & Technologies
- Bullhorn
- Sense
- Salesforce
- Marketing Automation
- Analytics Platforms
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Senior Manager / Director of Technician Marketing Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
