Senior Manager, Growth Marketing

• Own and optimize the full digital prospect lifecycle from acquisition through qualified lead, opportunity, pipeline, and customer conversion
• Develop, launch, test, and optimize digital campaigns targeting buyers across fleet, transportation, logistics, construction, and related industries
• Analyze funnel performance by channel, campaign, audience, industry, and buyer segment
• Establish performance benchmarks and reporting across acquisition, conversion, pipeline contribution, CAC, and channel efficiency
• Identify and test new digital channels, audiences, campaigns, and growth opportunities
• Partner with Sales to improve lead handling, speed-to-lead, MQL-to-SQL conversion, opportunity progression, and funnel performance
• Manage paid digital programs across Google Ads and LinkedIn Campaign Manager
• Own website conversion strategy, including landing pages, calls to action, forms, and conversion paths
• Partner on SEO strategy and coordinate internal and external SEO resources
• Manage external digital marketing agencies and vendors
• Own prospect nurture strategy and develop lifecycle programs across audiences, intent, lifecycle stage, and acquisition channel
• Develop attribution and performance reporting across marketing channels
• Build and analyze Salesforce reports and dashboards for lead, opportunity, pipeline, and campaign performance
• Partner with Marketing and Sales Operations on lead tracking, lifecycle stages, campaign attribution, and funnel reporting
• Translate performance data into recommendations for Marketing, Sales, and company leadership
• Partner with Sales, Customer Success, Expansion, Product, and Marketing teams on campaigns, enablement, launches, adoption, retention, and expansion
• Collaborate on event lead capture, attribution, follow-up, and post-event nurture
• Ensure a consistent prospect experience across marketing, sales, and customer touchpoints

Requirements

• 10+ years of experience in growth marketing, digital marketing, demand generation, or a related B2B marketing discipline
• Demonstrated experience owning the full acquisition and conversion funnel, with clear accountability for pipeline and revenue outcomes
• Strong B2B SaaS experience preferred, particularly within fleet management, transportation, logistics, construction, operations, or related technology markets
• Deep understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and digital demand generation
• Expert-level knowledge of Pardot (Marketing Cloud Account Engagement), HubSpot, and Salesforce, including campaign management, marketing automation, lead lifecycle management, reporting, and attribution
• Advanced proficiency with Salesforce reporting and dashboards, with the ability to independently analyze marketing-to-sales funnel and pipeline performance
• Hands-on experience launching and optimizing Google Ads and LinkedIn advertising campaigns, including targeting, testing, conversion tracking, budget optimization, and performance analysis
• Strong understanding of B2B funnel metrics, including MQL-to-SQL conversion, opportunity conversion, pipeline velocity, CAC, channel ROI, and attribution
• Experience building and optimizing lead nurture and lifecycle programs across different audiences, channels, and buying stages
• Experience managing digital agencies, consultants, and external vendors with clear performance expectations
• Strong analytical skills and ability to translate complex performance data into clear insights and recommendations
• Proven ability to work cross-functionally with Sales, Customer Success, Product, and Marketing teams
• Proficiency using generative AI tools, including ChatGPT and Claude, to improve marketing productivity, research, analysis, campaign development, content workflows, and experimentation
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
• A test-and-learn mindset with the ability to turn data into decisions and decisions into action
• Comfortable operating as both a strategic owner and hands-on contributor in a fast-moving environment
• Employment eligibility verified via the I-9 Form

Core Competencies

Demonstrates expertise in managing the full digital prospect lifecycle, including acquisition, conversion, and pipeline performance, with a strong focus on B2B SaaS marketing strategies. Proficient in leveraging data analytics to optimize campaigns and improve lead handling across various digital channels.

Highest-signal resume keywords

• Growth Marketing
• Digital Demand Generation
• Salesforce Reporting
• Google Ads Management
• SEO Strategy

ATS Optimization Keywords

Hard Skills

• Digital Campaign Optimization
• Lead Lifecycle Management
• Attribution Analysis
• MQL-to-SQL Conversion
• Pipeline Performance Analysis
• Website Conversion Strategy
• Lifecycle Marketing
• Paid Acquisition
• Performance Benchmarking
• Data Analysis

Soft Skills

• Analytical Skills
• Project Management
• Cross-Functional Collaboration
• Test-and-Learn Mindset
• Communication Skills

Industry Keywords

• B2B Marketing
• Fleet Management
• Transportation
• Logistics
• Construction

Tools & Technologies

• Salesforce
• Pardot
• HubSpot
• Google Ads
• LinkedIn Campaign Manager
• Generative AI Tools