- • Own end-to-end performance of an intent-based automation program
- • Run continuous experiments on messaging, timing, personalization, and signal triggers
- • Drive meeting conversion and deal influence across Growth Specialists globally
- • Build and launch signal-triggered sequences, multithreading experiments, and programmatic outbound plays
- • Partner with sales teams to design and refine rep-facing sequences
- • Support rollout from scoping through performance evaluation
- • Own program reporting with insights, recommendations, risk flags, and optimization opportunities
- • Identify and launch new automation plays to improve meetings and deals
Requirements
- Strong experience in marketing automation with measurable pipeline results
- Experience designing and running growth-focused experiments
- Comfort working with sales teams and translating rep feedback into automation strategy
- Familiarity with AI-powered prospecting and personalization tools (Clay or similar)
- Understanding of B2B SaaS sales processes and short-cycle demand generation
- Deep automation knowledge and ability to use tools like HubSpot to their full potential
- Technical ability with segmentation logic, signal triggers, and building automation
- Hands-on experience with sales automation, particularly sequences
- Data-driven approach to translating performance data into optimization agendas
- Experience owning large-scale outbound automation programs
- Background working closely with SDR or inside sales teams
Core Competencies
Demonstrates expertise in marketing automation, particularly in designing and executing growth-focused experiments that drive measurable pipeline results. Proficient in leveraging AI-powered tools and sales automation strategies to optimize performance and enhance collaboration with sales teams.
Highest-signal resume keywords
- Marketing Automation
- Growth-Focused Experimentation
- AI-Powered Prospecting Tools
- Sales Automation
- B2B SaaS Sales Processes
Hard Skills
- Segmentation Logic
- Signal Triggers
- Building Automation
- Performance Data Analysis
- Outbound Automation Programs
Soft Skills
- Collaboration with Sales Teams
- Translating Feedback into Strategy
Industry Keywords
- Demand Generation
- Intent-Based Automation
- Meeting Conversion
- Deal Influence
- Program Reporting
Tools & Technologies
- HubSpot
- Clay
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Senior Marketer, Demand Automation Arbeitgeber: Jobtailor
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