- Develop and execute lifecycle marketing strategies aligned with growth marketing objectives and member experiences
- Serve as a subject matter expert for CRM, email marketing, data, and marketing automation platforms
- Partner with Marketing, Product, Sales, and Technology stakeholders to align campaign priorities and business objectives
- Diagnose process or engagement problems and design scalable automation solutions
- Build, test, launch, and optimize automated email campaigns and member journeys in Dynamics 365 Customer Insights
- Execute trigger-based campaigns, nurture programs, lead engagement strategies, sales funnels, and member experiences
- Create and modify HTML email templates and campaign assets
- Execute A/B and multivariate testing strategies
- Monitor campaign performance and recommend improvements to conversion, engagement, and retention metrics
- Develop dashboards, reporting tools, and performance summaries
- Maintain audience segmentation, targeting strategies, and contact database health
- Support CRM integrations, data quality initiatives, and enrichment programs
- Build and maintain automated workflows, journey orchestration, and lead management processes
- Ensure compliance with CASL, marketing consent requirements, and data governance standards
- Troubleshoot marketing automation challenges and improve processes and efficiencies
- Execute complex marketing automation projects from planning through implementation
- Coordinate activities across stakeholders, vendors, and project teams
- Contribute to continuous improvement initiatives
- Collaborate with internal teams and external partners, agencies, and vendors
Requirements
- Associate Degree or Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 3-5 years of progressive experience in marketing automation, lifecycle marketing, CRM marketing, or digital marketing
- Advanced experience with marketing automation and CRM platforms, including Microsoft Dynamics and Customer Insights
- Strong experience designing and executing automated campaigns, nurture programs, and customer journey workflows
- Proven ability to develop audience segmentation strategies and optimize campaigns through testing and analysis
- Ability to unite data from different sources, entity/table relationships, and segment logic within a CRM data platform
- Proficiency in HTML email development, landing page management, and campaign deployment
- Strong analytical skills with experience utilizing reporting tools, dashboards, Google Analytics, and KPI measurement frameworks
- Experience managing marketing databases, data quality initiatives, and CRM integrations
- Strong project management and stakeholder management skills with the ability to manage multiple priorities simultaneously
- Excellent written and verbal communication skills
- Knowledge of privacy, consent management, data governance, and email marketing regulations
- Demonstrated ability to influence cross-functional partners and lead projects without direct authority
- Equivalent combination of education and experience may be considered
Core Competencies
Demonstrates expertise in developing and executing lifecycle marketing strategies, utilizing marketing automation and CRM platforms like Microsoft Dynamics and Customer Insights. Proficient in audience segmentation, campaign optimization, and compliance with data governance standards.
Highest-signal resume keywords
- Marketing Automation
- CRM Marketing
- Microsoft Dynamics
- HTML Email Development
- Data Governance
Hard Skills
- Lifecycle Marketing
- Automated Campaigns
- Audience Segmentation
- A/B Testing
- Reporting Tools
- Google Analytics
- Email Marketing Regulations
- Data Quality Initiatives
- Journey Orchestration
- Lead Management
Soft Skills
- Project Management
- Stakeholder Management
- Written Communication
- Verbal Communication
- Cross-Functional Collaboration
Industry Keywords
- CASL Compliance
- Data Governance Standards
- Marketing Consent Requirements
- Digital Marketing
- Nurture Programs
Tools & Technologies
- Dynamics 365 Customer Insights
- Marketing Automation Platforms
- Email Marketing Platforms
- Campaign Deployment Tools
- Dashboard Tools
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Senior Marketing Automation Specialist Arbeitgeber: Jobtailor
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