Senior Marketing Operations Manager

• Own and optimize the marketing technology stack
• Administer HubSpot, define funnel stages/MQL/SQL, establish naming conventions, segments, and lead scoring, and maintain dashboards
• Build and optimize marketing forms, landing-page integrations, tracking parameters, and campaign infrastructures
• Partner with Marketing and Revenue Operations to ensure campaigns are tracked and optimized
• Own campaign tracking and attribution standards, including UTMs, campaign naming, source tracking, and multi-touch attribution
• Connect and manage advertising platforms and marketing tools, including LinkedIn and Google, with later expansion to Meta and Reddit
• Evaluate or implement attribution solutions such as HockeyStack and ensure accurate data labeling
• Develop dashboards and reporting for campaign performance, funnel conversion, pipeline, and marketing-sourced revenue
• Stand up and maintain enrichment, intent/qualification, audience sync, and tag-management integrations
• Build audiences and segments, push them to advertising platforms, QA pixels/tags, and ensure timing/versioning across channels
• Partner with Web development on WordPress tag/snippet deployment and website analytics and conversion tracking
• Drive initiatives to completion and coordinate timely execution across stakeholders
• Manage the integration backlog and acceptance criteria when engineering support is needed
• Potentially take on automated outbound systems, email lifecycle/nurtures, and SDR/BDR operations

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience
• 7+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a related role
• Comfortable orchestrating vendors and contractors while keeping the team on track
• Experience supporting B2B SaaS marketing organizations
• Hands-on experience with Hubspot and ad/CRM systems
• Strong understanding of lead management, marketing funnels, attribution models, and pipeline reporting
• Ability to get buy in and collaborate across a flat organization
• Advanced Excel, reporting, and data analysis skills
• Experience working in cloud computing, cloud management, Kubernetes, or enterprise software industries
• Experience supporting ABM and enterprise sales motions
• Familiarity with remote-first, global organizations
• Knowledge of cloud technologies including AWS, Azure, GCP, Kubernetes, and cloud governance concepts

Core Competencies

Demonstrates expertise in managing and optimizing marketing technology stacks, including HubSpot and various advertising platforms. Proficient in lead management, attribution models, and data analysis to drive campaign performance and revenue growth.

Highest-signal resume keywords

• HubSpot Administration
• Campaign Tracking and Attribution
• Lead Management and Scoring
• Advanced Excel and Data Analysis
• B2B SaaS Marketing Experience

ATS Optimization Keywords

Hard Skills

• Marketing Technology Optimization
• Funnel Management
• Campaign Performance Reporting
• Audience Segmentation
• Tag Management Integrations
• Attribution Solutions Implementation
• Cloud Computing Knowledge
• Kubernetes Experience
• Data Labeling
• Multi-Touch Attribution

Soft Skills

• Collaboration Across Teams
• Vendor Management
• Project Coordination
• Stakeholder Communication
• Team Leadership

Industry Keywords

• Marketing Operations
• Revenue Operations
• Demand Generation
• ABM
• Enterprise Sales
• Cloud Management
• Global Organizations
• Marketing Funnels
• Pipeline Reporting
• Remote-First Work

Tools & Technologies

• HubSpot
• LinkedIn Ads
• Google Ads
• Meta Ads
• Reddit Ads
• WordPress
• HockeyStack
• Cloud Technologies
• CRM Systems
• Analytics Tools