Senior Media Manager

• Lead the development, execution, and optimization of performance-based media investments across television, streaming, audio, print, OOH, syndication, and emerging channels
• Manage a portfolio of media investments, balancing client objectives, budgets, performance goals, and market opportunities
• Negotiate pricing, value, and media placement to maximize client performance and return on investment
• Use performance data and marketplace insights to identify optimization opportunities and strategic recommendations
• Align media investments with client KPIs, recommending testing opportunities, budget shifts, and areas for growth
• Evaluate partnerships, sponsorships, integrations, and innovative opportunities supporting client objectives
• Seek new technologies, platforms, and media solutions to improve efficiency and performance
• Partner with account, planning, analytics, and buying teams to develop and execute media strategies
• Build and manage media schedules across local, national, and CTV platforms
• Monitor pacing, clearance, budget delivery, and performance throughout campaign flights
• Provide budget updates and performance recommendations to clients and internal stakeholders
• Analyze campaign performance and develop actionable recommendations tied to business goals
• Present performance insights, testing results, and strategic recommendations to clients and internal teams
• Serve as a client-facing resource on media strategy, performance, and investment opportunities
• Develop expertise in television, streaming, audience-based buying, and cross-platform media strategies
• Identify opportunities to improve reach, efficiency, and performance across channels
• Collaborate on audience insights, attribution, and measurement solutions
• Apply industry and consumer media trends to recommendations and planning decisions
• Mentor and support Media Coordinators, Assistants, and junior team members
• Assist with onboarding and training new team members
• Document processes, best practices, and learnings
• Collaborate across departments to improve workflows and share knowledge
• Participate in team meetings, training opportunities, and special projects
• Share industry insights and recommendations with internal teams and clients
• Contribute to agency thought leadership and continuous improvement initiatives

Requirements

• 5+ years of media investment, buying, planning, or campaign management experience across multiple channels
• National TV buying experience is required
• Experience with streaming media preferred
• 2-3 years of campaign management experience
• Strong understanding of performance marketing principles and how media investments drive business outcomes
• Proven ability to negotiate effectively and maximize client value
• Ability to manage multiple high-priority projects simultaneously
• Strong analytical skills with the ability to turn data into actionable recommendations
• Ability to identify testing opportunities and improve performance through strategic media investments
• Skilled at making sound decisions in a fast-paced environment
• Strong written, verbal, and presentation skills
• Ability to learn and leverage media platforms, analytics tools, and proprietary systems
• Collaborative mindset with a commitment to mentorship, teamwork, and continuous improvement
• Passion for identifying innovative opportunities that drive client growth
• Strong professional reputation and commitment to building productive relationships
• Appreciation for Rain Agency's Core Value Target

Core Competencies

Demonstrates expertise in media investment management, including national TV buying and performance marketing principles, while effectively leveraging data analytics to drive strategic recommendations and optimize client outcomes. Proven ability to mentor team members and collaborate across departments to enhance media strategies and improve performance.

Highest-signal resume keywords

• Media Investment Management
• National TV Buying
• Performance Marketing Principles
• Data Analytics
• Campaign Management

Hard Skills

• Media Buying
• Campaign Management
• Performance Optimization
• Negotiation
• Budget Management
• Audience-Based Buying
• Cross-Platform Media Strategies
• Testing Opportunities Identification
• Performance Analysis
• Strategic Recommendations

Soft Skills

• Analytical Skills
• Written Communication
• Verbal Communication
• Presentation Skills
• Mentorship

Industry Keywords

• Performance-Based Media
• Television
• Streaming Media
• Client KPIs
• Market Opportunities
• Emerging Channels
• Sponsorships
• Innovative Opportunities
• Continuous Improvement
• Agency Thought Leadership

Tools & Technologies

• Analytics Tools
• Media Platforms
• Proprietary Systems