Senior Media Planner, B2B Strategy

• Build and steward paid media plans across Paid Search, Paid Social, and Programmatic from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios
• Analyze performance data to guide cross-channel budget allocation across the funnel
• Develop recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks
• Conduct audience, competitive, and market research using 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights
• Partner with activation, creative, and analytics teams to align strategy and execution
• Work with client marketing, sales, and RevOps teams on ICP definition, target account lists, and media-sourced lead/account flows
• Monitor pacing and performance trends, flagging risks and opportunities
• Lead testing and learning initiatives and document findings
• Develop cross-channel performance forecasts
• Deliver insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
• Manage media vendor and platform partner relationships, including evaluating partners, negotiating rates and added value, and holding vendors accountable
• Recommend new vendors, channels, and formats for testing
• Track platform incentives, rebates, credits, and beta programs
• Contribute to new business efforts, including RFP responses and prospect audits
• Build expertise in client industries, buyer journeys, and the B2B media landscape
• Use AI tools for research, analysis, and plan development
• Stay current on emerging platforms, B2B media trends, and best practices

Requirements

• 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives
• Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
• Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
• Familiarity with attribution methodologies and measurement frameworks
• Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms
• Strong analytical and problem-solving skills with exceptional attention to detail
• Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms
• Excellent written, verbal, presentation, and interpersonal communication skills
• Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once
• This position is not eligible for immigration sponsorship

Core Competencies

Demonstrates expertise in paid media planning and management across multiple channels, including Paid Search, Paid Social, and Programmatic. Proficient in analyzing performance data, developing media strategies, and collaborating with cross-functional teams to optimize campaign effectiveness.

Highest-signal resume keywords

• Paid Media Planning
• Cross-Channel Budget Allocation
• Audience Strategy Development
• Performance Measurement
• Vendor Management

Hard Skills

• Paid Media Management
• Digital Strategy
• Performance Analysis
• Attribution Methodologies
• Media Reporting
• Google Ads
• LinkedIn Campaign Manager
• Meta
• DV360
• Google Sheets

Soft Skills

• Analytical Skills
• Problem-Solving
• Attention to Detail
• Communication Skills
• Project Management

Industry Keywords

• B2B Marketing
• Media Mix
• Client Marketing
• Sales
• RevOps
• Buyer Journeys

Tools & Technologies

• 6sense
• Demandbase
• Pathmatics
• GWI
• Resonate
• Google Docs
• Google Slides