Senior Paid Media & Outreach Specialist – Google Ads, Meta Ads, LinkedIn Ads

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for UK industrial and manufacturing clients
• Own full campaign strategy, including keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
• Build Meta funnels, including Instant Form campaigns optimised for lead quality over volume
• Advise clients and the internal team on campaign approaches for different budgets
• Work with the in-house design team to brief landing page positioning and offer structure
• Set up automated lead notification workflows via Zapier or Make from form submissions to clients
• Produce insight-led reports using Claude and other tools, translating data into strategy
• Manage a small number of LinkedIn Ads accounts alongside Meta
• Monitor campaigns daily, identify problems quickly, and act without prompting
• Own cold email outreach operations across a portfolio of UK clients, including infrastructure, strategy, copywriting, personalisation, segmentation, and deliverability management

Requirements

• 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required
• Proven track record running B2B lead generation campaigns, specifically for the UK market
• Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus
• Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring
• Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
• Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation
• Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences
• Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept
• Experience building automated lead notification workflows using Zapier or Make
• Confident using Claude or equivalent AI tools for reporting, analysis, and output
• Excellent reporting skills — you tell a clear story with data and make strategic recommendations
• Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions
• Strong communicator, highly self-managed, and reliable in a remote setup
• Based in South Africa

Core Competencies

Demonstrates expertise in B2B lead generation campaign management across Google Ads, Meta, and LinkedIn, with a strong focus on strategy development, audience targeting, and data-driven reporting. Proficient in cold email outreach, including infrastructure setup and copywriting tailored to niche markets.

Highest-signal resume keywords

• Google Ads Management
• B2B Lead Generation Campaigns
• Cold Email Strategy Development
• Automated Lead Notification Workflows
• Data-Driven Reporting

Hard Skills

• Meta Ads Management
• LinkedIn Ads Management
• Keyword Research
• Bid Management
• Ad Copywriting
• Audience Targeting
• Campaign Optimisation
• Cold Email Copywriting
• E-commerce Campaign Experience
• Lead Quality Optimisation

Soft Skills

• Strong Communication
• Self-Management
• Consultant Mindset
• Problem-Solving
• Reliability

Industry Keywords

• B2B Marketing
• Lead Generation
• Industrial Clients
• Manufacturing Sector
• UK Market

Tools & Technologies

• Zapier
• Make
• Instantly
• Claude
• AI Reporting Tools