- Build, launch, and improve Paid Social campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit
- Grow new customers, revenue, and LTV while maintaining efficiency
- Follow playbooks and turn performance data and creative learnings into next actions
- Pilot practical innovations at small scale before wider rollout
- Work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads
- Communicate clearly with clients and document reusable learnings
- Prepare accurate client updates and contribute to QBR inputs
- Explain results and recommended next steps in plain language tied to goals
- Act on client requests within guardrails and elevate trade-offs
- Manage day-to-day Paid Social campaigns
- Apply Paid Social best practices across creative, audience, and signal quality
- Operate platform features including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+
- Use Bliss Point signals to guide daily optimizations and provide Product/Analytics feedback
- Monitor performance, pacing, and budgets daily/weekly
- Run basic A/B tests with predefined success criteria
- Maintain pixel/CAPI, event, UTM, and GA4 data quality
- Manage work queues, deliver on time, reduce rework and non-converting spend
- Close the loop with documented learnings
- Mentor and delegate work to junior team members
Requirements
- 3-5+ years running Paid Social with hands-on builds, launches, pacing, and optimizations
- Strong experience on Meta and TikTok
- Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit
- Familiarity with LinkedIn and X is a plus
- Comfort with GA4 and platform analytics
- Ability to turn data into clear next steps and basic forecasts
- Clear client-facing updates
- Cross-functional teamwork
- Ability to mentor and delegate work to more junior team members
- Advanced Excel/Sheets and presentation tool skills
Core Competencies
Demonstrates expertise in managing and optimizing Paid Social campaigns across multiple platforms, including Meta and TikTok, while effectively communicating insights and strategies to clients. Proficient in data analysis and cross-functional collaboration to drive campaign performance and mentor junior team members.
Highest-signal resume keywords
- Paid Social Campaign Management
- Meta Advertising Expertise
- TikTok Advertising Expertise
- Data Analysis and Optimization
- Client Communication
Hard Skills
- Paid Social Campaigns
- A/B Testing
- Data Quality Management
- Performance Optimization
- Budget Monitoring
- Excel
- Google Sheets
- Presentation Tools
- GA4
- CAPI
Soft Skills
- Cross-Functional Teamwork
- Mentoring
- Client-Facing Communication
Industry Keywords
- Customer Acquisition
- Revenue Growth
- Lifetime Value (LTV)
- Performance Data
- Creative Best Practices
Tools & Technologies
- Meta Advantage+
- TikTok Smart Performance
- Pinterest Performance+
- Bliss Point
- Analytics Platforms
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Senior Paid Social Specialist – Mobile, App Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
