Auf einen Blick
- Aufgaben: Leite spannende Multi-Channel-Kampagnen und optimiere sie für maximale Performance.
- Unternehmen: Innovative Agentur mit einem kreativen und dynamischen Team.
- Vorteile: Attraktives Gehalt, flexible Arbeitszeiten und Weiterbildungsmöglichkeiten.
- Weitere Informationen: Wachstumsmöglichkeiten und ein unterstützendes Umfeld für deine Karriere.
- Warum dieser Job: Gestalte die Zukunft des Marketings und arbeite mit führenden Marken zusammen.
- Qualifikationen: Mindestens 5 Jahre Erfahrung im Performance Marketing und starke analytische Fähigkeiten.
Das prognostizierte Gehalt liegt zwischen 51750 - 63250 € pro Jahr.
- Strategic planning, management and optimization of multi-channel performance campaigns across Google Ads, Meta, Tik Tok, Pinterest and You Tube
- Development of test-and-learn architectures, A/B testing frameworks and scaling strategies for existing and new customers
- Derive data-driven measures to increase conversion rates, ROAS, efficiency and customer lifetime value
- Responsible for budgets, executive reporting and performance measurement, including strategic recommendations for clients and internal stakeholders
- Mentoring junior colleagues and knowledge transfer
- Co-development and documentation of agency standards, tool evaluations and internal best practices
- Close collaboration with brandformance, content and strategy teams to align performance and brand strategy
- Active contribution to the service portfolio in tracking, analytics and AI-supported marketing
- Strategic campaign responsibility for 4–6 clients with monthly budgets ranging from €20,000 to €150,000
- Technical leadership and coaching of junior colleagues
Requirements
- At least 5 years' professional experience in performance marketing (agency or in-house) with demonstrable results
- Deep expertise in Google Ads and Meta Ads, including bidding strategies, audience architectures and campaign structure at an expert level
- Experience independently managing budgets over €30,000 per month
- Experience in strategic client consulting
- Strong analytical skills
- Experience with conversion optimization and data-driven decision making
- Nice-to-have: Experience with Tik Tok Ads, Pinterest Ads or You Tube Ads at campaign-management level
- Nice-to-have: Solid knowledge of web tracking and analytics (GTM, GA4, s GTM, Consent Mode V2, Enhanced Conversions)
- Nice-to-have: Experience with AI-supported tools in performance marketing, e. g., Similarweb, Smartly and Performance Max AI features
- Nice-to-have: Knowledge of CRO methodology (heatmaps, UX analysis, landing page testing)
- Core Competencies
Demonstrates expertise in performance marketing with a focus on multi-channel campaign management, data-driven decision making, and conversion optimization.
Proven ability to lead strategic planning, budget management, and mentoring within a collaborative team environment.
- Highest-signal resume keywords
- Performance Marketing Expertise
- Google Ads Management
- Meta Ads Management
- Budget Management Over €30,000
- Data-Driven Decision Making
- ATS Optimization Keywords
- Hard Skills
- A/B Testing Frameworks
- Conversion Rate Optimization
- Campaign Structure Development
- Bidding Strategies
- Audience Architectures
- Strategic Client Consulting
- Analytics and Tracking
- CRO Methodology
- Soft Skills
- Analytical Skills
- Mentoring
- Collaboration
- Industry Keywords
- Multi-Channel Campaigns
- Customer Lifetime Value
- Return on Ad Spend (ROAS)
- Brandformance Strategy
- AI-Supported Marketing
- Tools & Technologies
- Google Tag Manager
- Google Analytics 4
- Smartly
- Performance Max AI Features
- Similarweb
- #J-18808-Ljbffr
Senior Performance Marketing Manager, Multi-Channel Arbeitgeber: Jobtailor
Als Global Director B2B – Business Development bei uns profitieren Sie von einer dynamischen und innovativen Arbeitsumgebung, die auf Zusammenarbeit und Kreativität setzt. Wir bieten Ihnen nicht nur attraktive Vergütungsmodelle und umfassende Weiterbildungsmöglichkeiten, sondern auch die Chance, in einem internationalen Team zu arbeiten, das Vielfalt und persönliche Entwicklung fördert. Unsere Unternehmenskultur legt großen Wert auf Flexibilität und Work-Life-Balance, sodass Sie Ihre Karriereziele in einem unterstützenden Umfeld erreichen können.
