Senior PPC Executive – Google Ads

Responsibilities

• Manage the day-to-day performance of Google Ads accounts across a portfolio of clients
• Build, monitor and optimise Search, Performance Max, Demand Gen, Display and YouTube campaigns where appropriate
• Complete keyword research, search-term reviews and negative-keyword management
• Monitor budgets, bidding strategies, targeting, creative assets and campaign performance
• Help improve qualified lead volume, cost per lead and conversion rates
• Identify wasted spend, tracking problems and campaign opportunities
• Create and test ad copy, campaign structures, targeting approaches and landing-page ideas
• Support the development of clear testing and optimisation plans
• Use Google Ads, GA4 and Google Tag Manager to understand performance and support campaign decisions
• Review lead-quality or CRM information when it is available
• Prepare accurate performance reports with clear observations and recommended actions
• Join client meetings and explain campaign performance in straightforward language
• Work with design and content teams to brief new campaign assets
• Work alongside the Meta Ads specialist so paid channels support the wider strategy
• Keep account changes, tests and important decisions properly documented
• Stay informed about relevant Google Ads developments and share useful learning with the team
• Build understanding of allocated clients and their objectives
• Take ownership of day-to-day account management
• Maintain accurate budgets, checks, reporting and account documentation
• Identify opportunities to reduce wasted spend and improve campaign performance
• Create clear testing plans
• Develop understanding of lead quality and post-enquiry outcomes
• Communicate account performance clearly to colleagues and clients
• Develop towards a Paid Search Manager position

Requirements

• At least two years of hands-on experience managing Google Ads campaigns
• Experience working across Search and Performance Max campaigns
• Experience managing lead-generation campaigns for service-based businesses
• A good understanding of keyword research, search terms, bidding, budgets and campaign structure
• Working knowledge of GA4 and conversion tracking
• The ability to analyse data and turn it into practical actions
• A structured and organised approach to account management
• Good written and verbal communication skills
• The confidence to contribute during internal and client discussions
• Strong attention to detail
• The ability to manage several accounts and priorities within a remote working environment
• The right to work in the UK
• We are unable to provide visa sponsorship for this position

Core Competencies

Demonstrates expertise in managing Google Ads campaigns, including Search and Performance Max, with a strong focus on lead generation and campaign optimization. Proficient in data analysis and performance reporting to drive actionable insights and improve campaign outcomes.

Highest-signal resume keywords

• Google Ads Management
• Search Campaign Optimization
• Lead Generation Strategy
• GA4 Proficiency
• Data Analysis

Hard Skills

• Keyword Research
• Bidding Strategies
• Campaign Structure
• Performance Max Campaigns
• Conversion Tracking
• Ad Copy Creation
• Budget Management
• Negative Keyword Management
• Testing Plans
• Reporting

Soft Skills

• Communication Skills
• Attention to Detail
• Organizational Skills
• Client Interaction
• Team Collaboration

Industry Keywords

• Lead Quality
• Service-Based Businesses
• Campaign Performance
• Wasted Spend Reduction
• Remote Work Management

Tools & Technologies

• Google Ads
• GA4
• Google Tag Manager