Senior Product Manager, Growth

Responsibilities

• Own the upper funnel, global DTC experience
• Define and execute a product roadmap that balances strong customer experiences with measurable impact on conversion, average order value, and revenue.
• Identify, test, and ship AI-powered and personalized experiences that help site visitors understand Oura and choose the right offering.
• Partner with Data, ML, and Engineering to prototype and scale agentic and personalized experiences that improve both user satisfaction and revenue performance.
• Stay on top of emerging AI and experimentation tools, bringing forward pragmatic ideas that can be tested quickly and scaled globally.
• Internalize Oura’s product portfolio (hardware, membership, software features) in order to create an inspirational site experience that drives conversion.
• Support ongoing Marketing campaigns by providing strategic direction on how to extend to ouraring. com.
• Use quantitative and qualitative insights to shape compelling buying experiences for different audiences, markets, and contexts.
• Partner with several cross-functional teams to ensure experiences are localized and transcreated (not just translated) across key markets.
• Build scalable frameworks for localization, campaign launches, and content updates across key markets.
• Lead a rigorous experimentation program and translate lessons learned into roadmap priorities and follow-on iterations.
• Develop and test hypotheses (rooted in data) to maintain a high velocity pipeline of A/B testing.
• Partner closely with Product Design, Engineering, and Marketing to deliver initiatives end-to-end – on time and within budget.
• Create crisp PRDs, experimentation briefs, and decision documents that clarify problem statements, hypotheses, requirements, edge cases, and success metrics.
• Help cultivate a culture of excellence, experimentation, and data‑driven decision making across the DTC organization.

Requirements

• 7+ years of product management experience, including significant ownership of growth, e Commerce, or upper-funnel customer experiences at scale, ideally in a global DTC environment.
• Proven track record of shipping features and experiments that materially improve business metrics such as conversion, revenue, engagement, or average order value.
• Deep hands‑on experience running experiments end‑to‑end, from hypothesis formation and test design through rollout, readout, and iteration.
• Strong analytical judgment and comfort making product and experimentation tradeoffs under uncertainty.
• Strong cross‑functional leadership and stakeholder management skills in high‑growth, high‑ambiguity environments.
• Deep empathy for users and strong product sense across global customer segments and buying contexts.
• Exceptional written and verbal communication skills, with the ability to turn complex concepts into clear and compelling customer‑facing experiences.
• Comfort collaborating with brand, creative, content, and marketing partners while maintaining a high bar for clarity, conversion, and user trust.
• A bias toward action, experimentation, and continuous learning, combined with humility, curiosity, and a strong “not me, we” mindset.
• Experience with personalization, AI‑powered experiences, or experimentation platforms in a consumer or e Commerce context is a plus.
• Hard Skills
• A/B Testing
• Product Roadmap Development
• Hypothesis Formation
• Experiment Design
• Data Analysis
• Conversion Optimization
• Personalization Strategies
• Revenue Performance Metrics
• Customer Experience Design
• Localization Frameworks
• Soft Skills
• Analytical Judgment
• Stakeholder Management
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