Senior Product Marketing Manager, Master of Messaging, Product Whisperer, Captain of Customer Voice

• Own product marketing execution across the full RTA Fleet360 portfolio within RTA's broader marketing strategy
• Serve as the hub between Product, Sales, Marketing, Customer Success, and Support
• Conduct customer, market, product-usage, and competitor research to identify trends and opportunities
• Refine product positioning and messaging across teams
• Audit and update website content for consistent product messaging
• Develop positioning and messaging for RTA partnerships and integrations
• Develop and publish product demo videos, workflow videos, imagery, and other product-marketing assets
• Own go-to-market execution for RTA products and features
• Define launch success measures with Product
• Project manage product launches, marketing strategy, tactics, deliverables, owners, timelines, and expectations
• Prepare Sales, Customer Success, Support, and Marketing for launches with positioning, messaging, training, and tools
• Own the expansion/upsell pipeline plan and quarterback campaigns with Demand Generation and in-product motions
• Develop Sales and Customer Success enablement content, including feature pages, battlecards, talk tracks, buyer enablement, and launch materials
• Drive awareness and activation of underused and retention-correlated features through release communications, in-app messaging, and usage-data-targeted adoption campaigns
• Track product adoption by customer accounts and users
• Own value-reinforcing customer lifecycle communications across onboarding, nurture, product updates, and renewal support
• Build and scale customer proof programs, including case studies, testimonials, reviews, references, and advisory boards
• Support user conferences, webinars, roadshows, training, and certification content
• Address Sales and Customer Success feedback and fill buyer and customer journey gaps
• Manage and track asset usage, message delivery, internal confidence, and market response
• Conduct customer interviews and qualitative research
• Partner with Sales on win/loss insights
• Deliver continuous competitive intelligence
• Use product-usage, customer, CRM, and campaign data to identify adoption opportunities, validate messaging, target segments, and measure results
• Report to the Sr Manager, Marketing

Requirements

• 10+ years of Product Marketing experience
• Required experience in GovTech or Fleet Management SaaS
• Demonstrated experience owning product and feature launches from go-to-market planning through organizational readiness and market execution
• Hands-on experience conducting customer interviews and translating customer insight into positioning, messaging, campaigns, and enablement
• Experience driving or quarterbacking expansion/upsell pipeline programs in partnership with Demand Generation, Sales, Customer Success, and Product
• Strong analytical skills and experience using customer, product-usage, CRM, and market data to inform decisions and measure adoption and impact
• Proficiency with CRM platforms such as HubSpot
• Proficiency with call-recording/conversation-intelligence tools such as Gong
• Proficiency with project-management tools such as Asana or comparable platforms
• Exceptional written and verbal communication skills
• Ability to turn complex product capabilities into clear, differentiated stories for multiple audiences
• Proven ability to influence and drive cross-functional work without direct authority
• No degree requirement; relevant experience and demonstrated capability matter most
• Ability to sit or stand for extended periods
• Ability to work at a computer for prolonged periods
• Ability to travel approximately 15-20% based on business needs
• Must not require student visa sponsorship; RTA cannot provide sponsorship
• Employment may be contingent upon successful completion of a background check and other pre-employment screenings

Core Competencies

Demonstrates extensive experience in Product Marketing, particularly within GovTech or Fleet Management SaaS, with a strong focus on go-to-market execution, customer insights, and cross-functional collaboration. Proficient in leveraging data analytics to inform marketing strategies and drive product adoption.

Highest-signal resume keywords

• 10+ Years Of Product Marketing Experience
• GovTech Or Fleet Management SaaS Experience
• Go-To-Market Planning And Execution
• CRM Proficiency (HubSpot)
• Project Management Tools Proficiency (Asana)

Hard Skills

• Product Launch Management
• Customer Insight Translation
• Market Research
• Data Analysis
• Campaign Development

Soft Skills

• Exceptional Written And Verbal Communication
• Influencing Cross-Functional Teams
• Analytical Thinking

Industry Keywords

• Product Marketing
• Go-To-Market Strategy
• Customer Success
• Demand Generation
• Competitive Intelligence

Tools & Technologies

• CRM Platforms
• Call-Recording Tools (Gong)
• Project-Management Tools (Asana)