- Own the TaxSys value story by identifying, validating, and sharing ROI, outcomes, benchmarks, and other proof points
- Develop and refine positioning, messaging, value propositions, and core collateral
- Strengthen sales and demo enablement, including demo narrative, presentations, discovery guidance, objection handling, and pursuit support
- Partner with Product and Client Success on client enablement and adoption programs, including business reviews, webinars, guides, and communications
- Support major, multi-year implementations with client communications, milestone materials, and enablement content
- Support new-market and partnership efforts through competitive, persona, RFP support, and market intelligence
- Partner with Content & Customer Marketing to develop case studies, reference stories, and other customer proof
- Track TaxSys content, training, and campaign effectiveness, using results to prioritize improvements
- Help shape the value story, enable sales and demos, support client adoption, and expand the platform into new markets
Requirements
- 5-7+ years of product marketing experience for complex B2B software
- Meaningful ownership of positioning, value and proof development, sales enablement, customer adoption, or market research
- Experience marketing enterprise software to government, ideally state or local government
- Experience in tax administration, government finance, payments, systems of record, or another regulated market is especially valuable
- Track record of turning product capabilities, customer outcomes, and market insight into credible proof, sales stories, and enablement
- Strong strategic writing, presentation, and executive communication skills
- Ability to influence cross-functional leaders without direct authority
- Experience building adoption or client-enablement programs and ideally supporting major implementations
- Ability to learn complex operational domains quickly, work effectively through ambiguity, and use qualitative and quantitative evidence to make sound decisions
- Comfortable with up to 10% travel
Core Competencies
Demonstrates expertise in product marketing for complex B2B software, with a focus on positioning, sales enablement, and client adoption strategies. Proven ability to develop compelling value propositions and support major implementations in regulated markets, particularly in tax administration and government finance.
Highest-signal resume keywords
- Product Marketing Experience
- Sales Enablement
- Client Adoption Programs
- Strategic Writing
- Market Research
Hard Skills
- Positioning Development
- Value Proposition Creation
- Sales Story Development
- Market Intelligence
- ROI Analysis
- Benchmarking
- Proof Development
- Client Enablement
- Implementation Support
- Competitive Analysis
Soft Skills
- Executive Communication
- Influencing Without Authority
- Strategic Thinking
- Adaptability
- Collaboration
Industry Keywords
- B2B Software
- Tax Administration
- Government Finance
- Payments
- Systems of Record
- Regulated Market
- Client Success
- Sales Enablement
- Customer Marketing
- Multi-Year Implementations
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Senior Product Marketing Manager, TaxSys Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
