Senior Sales Manager – Programmatic Full-Funnel Performance

• You independently win new clients across the DACH media agency landscape — no lead lists, no micromanagement.
• You leverage your existing network within media agencies as your first lever and grow it systematically.
• You conduct initial meetings, pitches and closing conversations independently at senior and C‑level.
• You convincingly explain our full-funnel model, from CPM and CPV in the upper funnel to CPO, CPL and CPC in the lower funnel, and demonstrate how we take full outcome responsibility across the entire funnel.
• You qualify your own pipeline, report weekly to senior management and are the revenue owner for your accounts.
• You actively use industry events (OMR, dmexco, Ad Summit) for relationship building and new client acquisition.
• You work directly with the Managing Director — short communication lines and real decision‑making authority.

Requirements

• At least 5 years of B2B sales experience in display advertising, programmatic, retargeting or Ad Tech — not a theorist, not a junior calling themselves senior.
• Proven closes with media agencies within the last 12 months. We will ask for specifics — concrete numbers.
• An existing, actively usable network across at least 2–3 major agency holdings (WPP, Omnicom, Publicis, Dentsu, Havas, Mediaplus, pilot) — not just Linked In contacts but real, talkable partners.
• Understanding of programmatic media buying and full‑funnel KPIs (CPM, CPV, CPO, CPL, ROAS). You don’t have to operate the stack, but you must be able to explain it persuasively.
• German at native‑speaker level — the DACH market is your home.
• Hunter mentality: you prospect, you close, you grow with your revenue, not with your title.
• Experience on the publisher or Ad Tech side (e. g., Criteo, RTB House, Advanced Store, KUPONA, releva, ad pepper media, media. ventive or comparable retargeting players): you know the business model from the inside.
• Knowledge of the affiliate market and its role as a revenue intermediary (Awin, Tradedoubler, belboon): you understand where networks end and publishers begin.
• An existing network within the DACH media world.
• Experience selling to tier‑A network agencies, not only direct advertisers.
• Ability to work independently in a small, fast‑paced team without a large sales infrastructure.
• Active networker at industry events such as Tactix X, dmexco and OMR — not just a visitor.
• Core Competencies

Demonstrates extensive B2B sales experience in display advertising and programmatic media buying, with a strong ability to build and leverage a network within the DACH media agency landscape.

Proven track record of closing deals and managing revenue ownership for accounts while effectively communicating full‑funnel KPIs.

• Highest‑signal resume keywords
• B2B Sales Experience
• Programmatic Media Buying
• Full‑Funnel KPIs
• Native German Speaker
• Network Within DACH Media
• ATS Optimization Keywords
• Hard Skills
• Display Advertising
• Retargeting
• Ad Tech
• CPM
• CPV
• CPO
• CPL
• CPC
• ROAS
• Affiliate Market Knowledge
• Soft Skills
• Hunter Mentality
• Independent Work
• Active Networking
• Industry Keywords
• DACH Market
• Media Agencies
• Agency Holdings
• Tier‑A Network Agencies
• Industry Events
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