- Own the global SEM strategy for SolarWinds’ Observability business unit
- Set the vision and roadmap for paid search-driven customer acquisition, lead generation, and pipeline growth
- Develop and execute short- and long-term SEM growth plans
- Manage annual and quarterly paid search budget planning, pacing, and forecasting
- Oversee campaign structure, keyword strategy, bidding models, and creative optimization across Google Ads and Microsoft Advertising
- Create ad copy, manage bids, and conduct A/B testing
- Develop TOFU, MOFU, and BOFU campaigns focused on pipeline growth and customer acquisition
- Implement testing frameworks for ad copy, landing pages, audiences, and match types
- Drive value-based bidding, audience-first approaches, retargeting, and audience segmentation
- Maintain campaign hygiene, naming conventions, and tracking governance
- Track and analyze CTR, CVR, CPL, and Cost Per Solutioning Dollar
- Use Google Analytics 4, Adobe Analytics, and Tableau for actionable insights and reporting
- Partner with Analytics and Data teams on ROI, pipeline contribution, and attribution
- Collaborate cross-functionally with marketing, product, lifecycle, growth, finance, RevOps, sales, and regional teams
- Develop global campaign playbooks and best practices
- Partner with Google and Microsoft platform representatives
- Drive QA, documentation, and performance review cadences
- Monitor search algorithm changes, trends, and emerging technologies
Requirements
- 8+ years of experience in SEM or performance marketing
- Proven success driving measurable growth and ROI
- Experience managing multi-million-dollar budgets
- Strong expertise managing large-scale, multi-region paid search programs using Google Ads and Microsoft Advertising
- Experience optimizing B2B SaaS pipelines with full-funnel visibility from lead to closed-won
- Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows
- Comfortable with bid modeling, forecasting, and performance attribution
- Exceptional leadership, communication, and stakeholder management skills
- Advanced knowledge of keyword strategies, bid management, and remarketing techniques
- Knowledge of Enhanced Conversions for Leads and first-party data integration
- Expertise in Google Ads, Microsoft Advertising, SEMrush, Adobe Analytics, Google Analytics 4, SA360, and CM360
- Strong understanding of funnel-based campaign structures and audience segmentation
- Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field
- Google Ads and Microsoft Advertising certifications are preferred
- Preferred: experience building global SEM frameworks, multi-touch attribution, MMM, incrementality testing, AI-driven ad copy or creative automation, SEO/SEM alignment, platform partner relationships, and Mandarin or Cantonese
Core Competencies
Demonstrates expertise in developing and executing SEM strategies for customer acquisition and pipeline growth, with a strong focus on data-driven decision-making and performance optimization. Proficient in managing large-scale budgets and cross-functional collaboration to drive measurable ROI.
Highest-signal resume keywords
- SEM Strategy Development
- Google Ads Management
- Microsoft Advertising Expertise
- Performance Marketing
- Budget Management
ATS Optimization Keywords
Hard Skills
- Keyword Strategy
- Bid Management
- A/B Testing
- Funnel-Based Campaign Structures
- Audience Segmentation
- Performance Attribution
- Multi-Touch Attribution
- Incrementality Testing
- Data Analytics
- B2B SaaS Optimization
Soft Skills
- Leadership
- Communication
- Stakeholder Management
Certifications & Qualifications
- Google Ads Certification
- Microsoft Advertising Certification
Industry Keywords
- Performance Marketing
- Customer Acquisition
- Lead Generation
- Pipeline Growth
- Enhanced Conversions for Leads
- First-Party Data Integration
- Global SEM Frameworks
- AI-Driven Ad Copy
- SEO/SEM Alignment
Tools & Technologies
- Google Analytics 4
- Adobe Analytics
- Tableau
- Marketo
- Looker
- Salesforce
- SEMrush
- SA360
- CM360
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Senior Search Engine Marketing Manager – Observability Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
