Senior Social Media Strategist

• Develop, edit, publish, and optimize enterprise social and owned-channel content supporting Humana’s narrative, reputation priorities, campaign objectives, and audience needs
• Manage editorial calendars, approvals, publishing workflows, and delivery timelines across tools and platforms such as Workfront, Aprimo, and Sprinklr
• Partner with lines of business, creative teams, analytics, legal, internal communications, and other stakeholders to execute impactful organic and paid social campaigns
• Translate enterprise narratives, business priorities, and campaign objectives into clear, audience-relevant content across social and video channels
• Use performance insights, platform trends, and reporting dashboards to refine content strategies and improve engagement
• Make recommendations to leaders and partners based on content performance data and social listening insights
• Deliver coordinated, compliant, and insight-driven enterprise communications that strengthen Humana’s visibility, reputation, and engagement

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, or a related field, or equivalent professional experience
• 5+ years of experience in social media strategy, content strategy, corporate communications, digital marketing, journalism, or related communications roles
• 3+ years of experience developing, editing, publishing, or managing content for enterprise social media or owned digital channels
• Experience with Sprinklr, Aprimo, or similar content, workflow, publishing, and analytics platforms
• Experience managing cross-functional content workflows, approvals, editorial calendars, and stakeholder reviews in a fast-paced, matrixed environment
• Demonstrated experience using content performance data, social listening, analytics dashboards, or reporting tools to improve channel or campaign outcomes
• Preferred: experience in healthcare, insurance, financial services, government, or another regulated industry
• Preferred: experience developing KPIs, dashboards, campaign reports, or social performance recommendations for senior stakeholders
• Strong editorial judgment and experience translating complex business priorities into clear, compelling storytelling for multiple audiences and platforms
• Minimum download speed of 25 Mbps and upload speed of 10 Mbps for home or hybrid home/office work
• Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

Core Competencies

Demonstrates expertise in developing and optimizing enterprise social media content strategies, leveraging performance data and analytics to enhance engagement and storytelling across multiple platforms. Proven ability to manage cross-functional workflows and collaborate with diverse stakeholders to achieve campaign objectives.

Highest-signal resume keywords

• Social Media Strategy
• Content Strategy
• Editorial Calendar Management
• Content Performance Analysis
• Stakeholder Collaboration

Hard Skills

• Content Development
• Content Editing
• Digital Marketing
• Corporate Communications
• Social Media Management

Soft Skills

• Strong Editorial Judgment
• Compelling Storytelling
• Collaboration

Industry Keywords

• Healthcare
• Insurance
• Financial Services
• Public Relations
• Regulated Industry

Tools & Technologies

• Sprinklr
• Aprimo
• Workfront
• Analytics Dashboards