Social Media, Digital Marketing Manager

• Develop and execute integrated digital marketing strategies to strengthen brand awareness, drive consumer and budtender engagement, and support business growth




• Manage social media channels across Instagram, Facebook, TikTok, YouTube, X, and emerging platforms




• Create and manage content calendars aligned with business priorities, product launches, seasonal campaigns, and brand initiatives




• Monitor social media trends, platform updates, and competitor activity




• Manage community engagement and respond to comments, messages, and inquiries




• Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners




• Lead development of videos, graphics, photography, blog articles, email campaigns, and digital advertising assets




• Collaborate with internal teams and external agencies to produce consistent, high-quality content




• Ensure content reflects brand standards, tone of voice, and compliance requirements




• Plan, execute, and optimize paid, owned, and earned digital marketing campaigns




• Manage social advertising, display advertising, search marketing, and retargeting campaigns




• Oversee email marketing programs, customer journeys, and audience segmentation




• Support website content updates, SEO initiatives, and landing page optimization




• Monitor campaign performance using analytics platforms and marketing dashboards




• Track reach, engagement, and traffic KPIs




• Provide performance reports, insights, and recommendations to leadership




• Use data to improve content strategy, media investments, and consumer engagement




• Identify emerging digital marketing trends, technologies, and best practices




• Recommend opportunities to increase brand visibility and customer acquisition




• Support product launches, promotional campaigns, events, and sponsorship activations




• Ensure marketing activities support business objectives and brand growth




• Report to the Head of Portfolio and Brand Strategy

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field




• 5+ years of experience in social media management, digital marketing, or integrated marketing




• Experience managing multi-channel marketing campaigns




• Proven success growing social media audiences and increasing engagement




• Experience with paid digital advertising and marketing automation platforms




• Experience working in a regulated industry is considered an asset




• Proficiency with social media management tools such as Sprout Social, Hootsuite, and Later




• Understanding of SEO, SEM, content marketing, and website optimization




• Experience with Canva, Adobe Creative Suite, or equivalent creative tools




• Strong written and verbal communication




• Project management, data analysis and reporting, stakeholder management, content creation and planning, collaboration, adaptability, innovation, and results orientation




• Successful completion of background and reference checks

Core Competencies

Demonstrates expertise in developing and executing integrated digital marketing strategies, managing social media channels, and optimizing multi-channel marketing campaigns. Proficient in content creation, analytics, and stakeholder management to drive brand growth and consumer engagement.

Highest-signal resume keywords

• Digital Marketing Strategy




• Social Media Management




• Content Creation




• SEO and SEM




• Data Analysis and Reporting

Hard Skills

• Digital Marketing




• Social Media Management




• Content Marketing




• Email Marketing




• Campaign Optimization




• Audience Segmentation




• Paid Digital Advertising




• Project Management




• Analytics




• Website Optimization

Soft Skills

• Strong Written Communication




• Verbal Communication




• Collaboration




• Adaptability




• Results Orientation

Industry Keywords

• Regulated Industry




• Brand Awareness




• Consumer Engagement




• Influencer Relationships




• Marketing Automation

Tools & Technologies

• Sprout Social




• Hootsuite




• Later




• Canva




• Adobe Creative Suite