Social Media Manager – Contract

• Own Empathy's organic social strategy and execution end-to-end, leading with LinkedIn and Instagram and extending to other platforms as appropriate
• Build and grow engaged audiences across consumer/member communities and B2B audiences including insurers, wealth firms, agents, advisors, benefits leaders, and HR
• Own copy and creative direction for platform-native content, publishing consistently and partnering with Design
• Translate campaigns, product launches, research, reports, client stories, user testimonials, and brand moments into social-first stories tailored to each audience and channel
• Drive thought leadership and executive and employee amplification on LinkedIn to reach and influence B2B buyers
• Set goals, track engagement and audience growth, and turn performance data into creative direction
• Run continuous testing across hooks, formats, timing, and angles, and report on results
• Steward Empathy's brand voice with care and emotional intelligence around loss, caregiving, and serious illness
• Use AI tools to accelerate ideation, production, and iteration without compromising quality or trust
• Stay ahead of platform trends, formats, and algorithm shifts
• Collaborate with Brand Design, Motion Design, and external partners as needed

Requirements

• 7+ years managing organic social for a leading, memorable, and forward-thinking brand, ideally spanning both consumer and B2B audiences
• A track record of growing and engaging audiences, with a data-driven, results-oriented approach
• An excellent writer with a clear creative vision, and a passion for storytelling, who knows how to direct our Design team and leverage the right tools to bring ideas to life and drive results
• Deep fluency in LinkedIn (B2B thought leadership and amplification) and Instagram, with comfort extending to TikTok, YouTube, or X
• Strong brand and storytelling instincts, and the emotional intelligence to handle sensitive subject matter with care
• Ability to translate complex or regulated topics into clear, resonant, and trustworthy content
• Strong grasp of B2B personas and how to make a brand relevant to business buyers, not just consumers
• Fluency with AI tools for content creation and workflow acceleration
• Analytical: fluent in social metrics and reporting, and able to turn data into creative decisions
• A self-directed operator who thrives in a fast-paced startup and manages multiple priorities at once
• Ability to work east coast hours
• Bonus: experience in health tech, insurance or benefits, fintech, or another trust-sensitive, B2B2C category
• Independent Contractor (1099)
• Portfolio with links to social channels, campaigns, or content personally owned, including role and results

Core Competencies

Demonstrates expertise in managing organic social strategies across platforms like LinkedIn and Instagram, with a strong focus on audience engagement and data-driven decision-making. Proficient in storytelling and content creation, particularly in sensitive topics, while leveraging AI tools for efficiency.

Highest-signal resume keywords

• Organic Social Strategy Management
• Audience Engagement Growth
• B2B Thought Leadership
• Content Creation with AI Tools
• Data-Driven Performance Analysis

Hard Skills

• Social Media Management
• Copywriting
• Creative Direction
• Audience Growth Strategies
• Data Analysis
• Content Translation
• Brand Storytelling
• Platform-Specific Content Creation
• Performance Tracking
• Social Metrics Reporting

Soft Skills

• Emotional Intelligence
• Self-Directed Operation
• Collaboration
• Creative Vision
• Adaptability

Industry Keywords

• Health Tech
• Insurance
• Benefits
• Fintech
• B2B2C Marketing

Tools & Technologies

• AI Tools for Content Creation
• Social Media Platforms
• Analytics Tools
• Design Collaboration Tools