Social Media Manager – Instagram Branding Manager

• Manage and schedule social media content across multiple client and personal branding accounts, primarily Instagram
• Maintain and manage content calendars in Excel, ensuring clients have a consistent 2–3 month pipeline of scheduled content
• Organise and repurpose reels, lifestyle content, personal branding content and piece-to-camera videos
• Prepare posts for publishing, including reviewing hooks, captions and content before they go live
• Use AI tools to assist with captions, hooks and content preparation where appropriate
• Publish content consistently based on each client's individual content strategy and schedule
• Manage engagement across multiple social media accounts, including commenting on and engaging with relevant posts
• Support engagement activities across relevant social media groups and communities
• Share client content into relevant engagement groups to help maximise reach and engagement
• Review previous comments and account activity to maintain an authentic and consistent tone of voice
• Monitor social media trends, emerging formats and content that is performing well
• Conduct ongoing research to identify opportunities for new content, trends and ideas that could improve engagement
• Flag relevant trends and content opportunities to the client and recommend ideas for future content
• Repurpose and publish relevant Instagram content to TikTok
• Help keep the overall content workflow organised and ensure nothing falls through the cracks
• Work closely with the client to understand the strategy, preferences and positioning of each account
• Take direction from the client and execute tasks independently with minimal day‑to‑day supervision
• Support basic video editing and content production

Requirements

• At least 5 years of experience in social media management and content creation
• Preferably experience working directly with personal brands, entrepreneurs, creators or public‑facing professionals
• Strong, hands‑on experience managing Instagram accounts
• Experience with TikTok and cross‑platform content management
• Excellent understanding of Instagram content, engagement and publishing
• Strong understanding of social media engagement strategies, growth and community management
• Excellent time management and ability to manage multiple accounts and content schedules
• Proficient in using Excel or spreadsheets to manage content calendars and workflows
• Comfortable using AI tools to assist with content creation, captions and hooks
• Basic video editing or content production skills
• Experience using Canva, Adobe Creative Suite or similar tools for basic social media content creation
• Experience using social media scheduling and publishing tools
• Highly reliable and consistent, with the ability to follow through on tasks without constant supervision
• Comfortable working with confidential account access and handling social media profiles responsibly
• Strong research skills and awareness of current social media trends
• Able to quickly learn different client preferences, industries and content styles
• Proactive, resourceful and comfortable taking ownership of repetitive but important operational tasks
• Experience managing social media for high‑profile or high‑net‑worth individuals is a plus
• Strong understanding of viral content, emerging trends and what drives engagement
• Experience working with engagement groups or similar social media engagement strategies

Core Competencies

Demonstrates expertise in social media management, particularly on Instagram and TikTok, with a strong focus on content creation, engagement strategies, and community management. Proficient in using tools like Excel and AI for content scheduling and production, while maintaining a consistent brand voice and adapting to client preferences.

Highest-signal resume keywords

• Social Media Management
• Content Creation
• Instagram Engagement Strategies
• Cross-Platform Content Management
• Basic Video Editing

Hard Skills

• Social Media Management
• Content Creation
• Instagram Engagement
• TikTok Management
• Content Scheduling
• Excel Proficiency
• AI Tools for Content
• Basic Video EditingCanva
• Adobe Creative Suite

Soft Skills

• Time Management
• Reliability
• Proactivity
• Resourcefulness
• Research Skills

  Industry Keywords

  • Personal Branding
  • Community Management
  • Viral Content
  • Emerging Trends
  • High-Profile Individuals

  Tools & Technologies

  • Social Media Scheduling Tools
  • Content Calendars
  • AI Content Tools
  • Engagement Groups