Social Media Strategist

• Serve as an expert within the Global Social Media Center of Excellence to craft, enable, and execute tailored social media strategies
• Support key business priorities across brand teams, medical affairs, and paid media partners
• Collaborate with brand teams, medical affairs, paid media, search, web, and creative partners to define and enable organic social media strategies aligned with business goals
• Maintain expertise on social media trends, platform developments, and audience behaviors across Facebook, Instagram, YouTube, TikTok, X, and Snapchat
• Guide content through internal Medical, Legal, and Regulatory review processes, ensuring compliance with promotional practices, FDA regulations, privacy policies, and brand standards
• Partner with community managers and social listening teams to extract consumer insights and monitor real-time audience behavior
• Assist in developing and updating the global social media strategy playbook
• Analyze social listening and channel analytics data to deliver monthly and quarterly insights, recommend channel optimization, and refine program execution
• Collaborate with data, analytics, and media teams to define KPIs and build regular scorecard reporting for leadership
• Interface with internal IT teams and external agency partners to implement workflows and processes for approved social capabilities

Requirements

• 5-7 years of digital or social media marketing experience focused on developing and executing social media strategy for enterprise brands or functional areas
• Proven track record translating consumer insights and brand objectives into integrated marketing campaigns
• Demonstrated success working in highly matrixed, dynamic environments and leading cross-functional alignment
• Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English
• Ability to communicate effectively in English, verbally and in writing, with employees, customers, vendors, and other business partners
• Bachelor’s Degree or equivalent practical work experience
• Experience navigating regulated content environments, particularly pharmaceutical Medical, Legal, and Regulatory (MLR) review workflows, is preferred
• Regular use of hands and fingers to operate a computer, keyboard, mouse, and other office equipment
• Ability to communicate effectively and understand verbal communication in person, by telephone, and through video conferencing or other remote communication tools
• Ability to view and read information on computer screens and printed materials
• Ability to work prolonged periods using a computer and viewing a computer screen
• Occasional work outside normal business hours may be required

Core Competencies

Expertise in crafting and executing tailored social media strategies aligned with business goals, with a strong focus on compliance with Medical, Legal, and Regulatory standards. Proficient in analyzing consumer insights and channel analytics to optimize social media performance across various platforms.

Highest-signal resume keywords

• Social Media Strategy Development
• Consumer Insights Analysis
• Medical, Legal, and Regulatory Compliance
• Cross-Functional Collaboration
• Digital Marketing Experience

Hard Skills

• Social Media Marketing
• Content Strategy
• Data Analysis
• KPI Definition
• Channel Optimization
• Audience Behavior Analysis
• Integrated Marketing Campaigns
• Regulated Content Navigation
• Social Listening
• Trend Analysis

Soft Skills

• Effective Communication
• Collaboration
• Adaptability
• Problem-Solving
• Leadership

Industry Keywords

• Pharmaceutical Marketing
• FDA Regulations
• Promotional Practices
• Brand Standards
• Matrixed Environments

Tools & Technologies

• Social Media Platforms
• Analytics Tools
• Content Management Systems
• Video Conferencing Tools
• Office Equipment