Vice President, Digital Sales

• Deliver team revenue goals and increase market share through innovation, business development, account management, customer focus, and relationships
• Develop and implement sales strategies and processes across Retail, Grocery, Restaurant, Telecom, and Healthcare verticals
• Manage the Vertical Digital Sales team to meet or exceed revenue targets
• Execute sales plans and measure performance against objectives, goals, benchmarks, and metrics
• Develop annual strategic business plans for revenue, new business creation, product-specific sales, gross revenue retention, and growth
• Partner with Product, Marketing, Finance, and Sales Enablement on go-to-market strategies and team training
• Develop and retain top clients to increase revenue, product integration, and ROI
• Cultivate executive relationships with key clients and prospects
• Analyze market research, customer research, and competitive analysis
• Create executable programs, materials, and processes based on market and business insights
• Provide accurate forecasts and monthly business updates using Salesforce for pipeline management
• Hire, retain, coach, lead, and develop direct reports
• Performance-manage associates and maintain an optimal organizational structure and labor efficiency
• Perform additional responsibilities as assigned

Requirements

• Bachelor’s degree preferably in Business, Marketing, or Communications; or equivalent combination of education and experience
• 15+ years experience showing career progression and successful performance in Media, Advertising, Programmatic, AdTech, MarTech SaaS technology platforms, solution sales using integrated products, or new business development
• 8+ years leadership experience, including 3+ years leading leaders
• 8+ years Digital media/product experience
• Deep knowledge of the AdTech and MarTech landscape
• Track record of leading teams to achieve and exceed annual quota and business objectives
• Strong coaching skills with proven success coaching leaders
• Experience leading a managed service sales organization
• Ability to navigate a large, matrixed organization
• Experience in forecasting and sales reporting
• Expertise in new business development, solution selling, and cross-selling
• Experience leading large contract negotiations
• Strong cross-functional collaboration skills
• Superb presentation skills
• Dynamic speaking experience, including industry events and panels
• Ability to make autonomous decisions and handle complex factors
• Travel required in and outside of the country
• All employment offers contingent upon successful completion of a pre-employment background and drug screen

Core Competencies

Demonstrates expertise in Business Development, Account Management, and Sales Strategy across multiple verticals, with a strong focus on Digital Media and AdTech. Proven ability to lead teams, drive revenue growth, and cultivate executive relationships while utilizing Salesforce for effective pipeline management.

Highest-signal resume keywords

• Business Development
• Digital Media Experience
• Leadership in Managed Service Sales
• Sales Forecasting and Reporting
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Sales Strategy Development
• Revenue Target Achievement
• Solution Selling
• Contract Negotiation
• Market Analysis
• Performance Measurement
• Product Integration
• ROI Analysis
• Sales Process Implementation
• Team Training

Soft Skills

• Coaching Skills
• Presentation Skills
• Relationship Building
• Decision-Making
• Dynamic Speaking

Industry Keywords

• AdTech
• MarTech
• Media
• Advertising
• Programmatic
• SaaS Technology
• Retail
• Grocery
• Restaurant
• Telecom

Tools & Technologies

• Salesforce