- Own and execute the regional marketing plan aligned with global downstream marketing strategies and regional business priorities
- Serve as the primary marketing interface to Regional Business Leaders, Sales leadership, and key cross-functional partners
- Ensure marketing programs drive measurable growth, ROI, and market share expansion in priority segments
- Lead regional execution of global campaigns, NPIs, and demand-generation initiatives, adapting messaging and tactics to local market needs
- Drive sales enablement by translating global value propositions into regionally relevant tools, content, and programs
- Ensure launch excellence for NPIs through coordinated planning, training and activation across the region
- Own regional marketing budgets, including allocation, tracking and reprioritization
- Partner with Finance and Global Marketing to improve visibility, governance and ROI reporting
- Lead, mentor and develop a team of regional marketers
- Set performance expectations, provide coaching and foster skill growth
- Champion continuous improvement of downstream marketing skills, capabilities, processes and tools
- Create a culture of accountability, innovation and strategic and financial rigor
- Travel internationally up to 50%
Requirements
- Bachelor’s degree or higher AND 10 or more years of marketing-related experience; OR high school diploma/GED AND 20 or more years of marketing-related experience
- 5 or more years of senior marketing leadership experience in regional and multi-country roles
- Strong background in downstream marketing, go-to-market execution and global sales enablement
- Proven ability to manage budgets, prioritise investments and demonstrate ROI, both long-term and within the fiscal year
- Experience operating in matrixed global/regional organisations with critical shared resources
- Strong cross-functional leadership, communication and stakeholder-management skills
- Ability to translate strategy into clear, outcome-driven plans
- Structured problem-solving ability
- Enterprise influence and ability to align teams and drive action across functions and levels
- Investment mindset and disciplined resource allocation to maximise ROI
- Execution-oriented approach that drives pace, accountability and results
- Ability to bring clarity and direction in complex environments
- Ability to build strong cross-functional partnerships
- Must comply with corporate policies, procedures and security standards
Core Competencies
Demonstrates extensive experience in downstream marketing, go-to-market execution and global sales enablement, with a strong focus on driving measurable growth and ROI. Proven leadership in managing regional marketing teams, budgets and cross-functional partnerships to achieve strategic business objectives.
Highest-signal resume keywords
- Downstream Marketing
- Go-To-Market Execution
- Sales Enablement
- Budget Management
- Cross-Functional Leadership
Hard Skills
- Marketing Strategy
- ROI Analysis
- Demand Generation
- Performance Metrics
- Market Share Expansion
Soft Skills
- Communication Skills
- Stakeholder Management
- Structured Problem-Solving
- Coaching and Mentoring
- Team Development
Industry Keywords
- Regional Marketing
- Global Campaigns
- NPI Launch Excellence
- Matrixed Organizations
- Investment Mindset
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Vice President, Regional Marketing – Infection Prevention, Surgical Solutions Arbeitgeber: Jobtailor
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