Commercial Director (m/f/d)

Joh. Wilh. von Eicken GmbH is an independent and innovative company in the tobacco industry with a company history spanning more than 250 years. Excellent quality, well-established brands and a team characterized by commitment and enthusiasm are the hallmarks of our successful path. We deliver our products to more than 120 countries worldwide.

To support our team in Lübeck starting as soon as possible we are looking for an

Commercial Director (m/f/d)

Join a fast-growing family-owned company with international reach (120 markets) searching for a dynamic & results-driven Commercial Director to drive growth across Central & Eastern European markets, the company\’s prime and fastest-growing region. We are looking for a seasoned sales and marketing professional with a proven track record in the fast-moving consumer goods sector, strong analytical & management skills, business acumen and a passion for developing ‘big ideas\‘ that grow brands.

Working closely with the Head of International Sales & Exports, you will be an integral part of the group responsible for developing & deploying the business strategy and creating long-term value for the company\’s brand portfolio. In addition to building a high-performing team, you will manage existing distributor relationships and identify, negotiate and close future partnerships in key markets that align with the company\’s growth objectives.

YOUR TASKS:

• Shape and execute a forward-thinking business, brand & portfolio strategy focused on market expansion, revenue growth and consumer engagement.
• Identify and translate consumer needs into a robust product/brand initiatives pipeline, including NPD, ensuring a healthy balance between short & long-term portfolio initiatives.
• Collaborate with cross-market teams on global brand platform development and execution, including communication and activation initiatives across European markets.
• Develop and execute the regional sales strategy in collaboration with priority distribution partners, ensuring achievement of targets (sales, distribution, coverage).
• Continuously assess brand business performance challenges & opportunities across the region, highlighting performance drivers from a market and consumer level to CEO and Head of International Sales & Exports.
• Manage the distributor network, build new collaborations and negotiate contract terms in partnership with our legal department.

YOUR PROFILE:

• B.A. plus 10+ years of marketing and sales experience in a consumer goods environment
• Entrepreneurial thinking and a strong drive for results (individually and with teams)
• Commercial acumen and demon strated ability to interpret & manage a P&L
• Demonstrated experience in developing and executing business, consumer and sales strategies that drive growth in CPG
• Analytical and conceptual thinking coupled with a creative mindset and passion for developing ‘big ideas\‘ that grow brands
• Strong negotiation skills and a proven ability to engage accessibly and concisely about partnerships, solutions, or products to external parties
• Strong cross-functional project management skills
• Proven track record of leading multi-disciplinary teams
• Fluent in German and English and strong verbal and co-creation skills
• The role requires regular international travel

OUR OFFER:

• Dynamic working environment in an established family business with flat hierarchies
• A challenging and varied job in an international environment
• Attractive additional services:
  • Company pension scheme
  • Capital accumulation benefits
  • Receipt of Deputat
  • Corporate fitness by EGYM Wellpass
  • Water, coffee, tea and fresh fruit at your disposal
  • Subsidized canteen food
  • Corporate Benefits
  • Job ticket subsidy

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