Senior Programmatic Media Lead mwd

Drive Innovation in Automated Advertising & Data-Driven Media Buying

Are you an expert in programmatic advertising looking to drive cutting-edge data-driven media strategies? We are seeking a Senior Programmatic Media Lead to lead the planning and optimisation of programmatic campaigns across display, video, CTV, and other digital formats.

In this role, you will own programmatic strategy and activation, working with key DSPs, ad tech partners, and data providers to maximise media performance. You will collaborate closely with marketing teams, analytics experts, and external partners to develop best-in-class programmatic approaches that drive brand awareness, consideration, and performance goals.

If you have a deep understanding of real-time bidding (RTB), audience segmentation, and programmatic ecosystem dynamics, we\’d love to hear from you!

Programmatic Strategy & Campaign

• Develop and lead programmatic media strategies across multiple markets, ensuring optimal use of data, automation, and advanced targeting.
• Manage end-to-end campaign activation, optimisation, and reporting across major DSPs (DV360, The Trade Desk, Amazon, Xandr, etc.).
• Leverage data-driven insights to refine audience segmentation, bidding strategies, and creative optimisation.
• Ensure seamless integration of first-party, third-party, and contextual data to drive better targeting and campaign outcomes.

Performance Analysis & Optimisation

• Continuously analyse campaign performance metrics (CTR, CPM, ROAS, viewability, etc.) to refine bidding and targeting strategies.
• Conduct A/B testing and incrementality studies to validate media effectiveness and improve future campaign planning.
• Work closely with analytics and data science teams to implement advanced measurement frameworks including attribution modelling, media mix modelling, and real-time performance tracking.
• Provide insights and recommendations to senior stakeholders to influence budget allocation and investment decisions.
• Oversee the use of programmatic ad tech solutions, ensuring effective DMP, CDP, and contextual targeting strategies.
• Identify opportunities to enhance efficiency through automation, AI-driven bidding, and predictive modelling.
• Implement brand safety, fraud prevention, and viewability measures, working with partners like IAS, DoubleVerify, and MOAT.
• Stay ahead of emerging trends in programmatic media, AI-driven buying, and privacy-focused advertising technologies.

Qualifications:

• 5 years of experience in programmatic media, ideally within a media agency, ad tech platform, or in-house digital marketing team.
• Deep expertise in DSPs, SSPs, ad exchanges, and RTB environments, with a strong grasp of programmatic supply paths and auction dynamics.
• Proven experience in data-driven media buying with a focus on performance optimisation, attribution, and audience segmentation.
• Hands-on experience with advanced programmatic tools, bid strategies, and dynamic creative optimisation (DCO).
• Strong understanding of ad tech integrations, cookieless targeting solutions, and privacy-compliant data activation.
• Ability to translate complex programmatic insights into actionable recommendations for marketing and media teams.
• Excellent analytical, project management, and stakeholder communication skills.

Additional Information:

• Flexible hybrid working model allowing for 60% (or more) remote work each week, tailored by each team for optimal collaboration.
• Opportunity to work remotely from abroad for up to 30 working days each year.
• Starting with 27 vacation days per year.
• Available relocation assistance, subject to prior agreement.
• Access to family services including counselling and support.
• A variety of health and wellbeing options including access to Wellhub.
• Comprehensive mental health support and coaching.

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