Sr Manager Paid Social Media mwd

In this dynamic role, you\’ll be the driving force behind our regional paid social media strategy, guiding our in-house team across 5 markets. You\’ll have the exciting opportunity to lead high-profile campaigns, overseeing multimillion euro campaigns and always-on activations. This role gives you the platform to shape our presence on major channels like Meta (Facebook / Instagram), TikTok, Snap, and Pinterest. We\’re looking for a visionary leader eager to be at the cutting edge of automation and technology in the digital marketing sphere. Join us to make a tangible impact in our fast-paced innovative environment.

Qualifications: Responsibilities:

• Lead the development of vision, strategy, and a roadmap to establish a top-tier paid social media team within the marketing division.
• Establish and strengthen strategic relationships with key partners like Meta, TikTok, and Snap, collaborating on joint business plans, strategic initiatives, resource allocation, and fostering product/team collaboration.
• Take a leadership role in orchestrating, executing, and successfully completing cross-functional projects that involve coordination among various teams (Media Strategy, Planning, Local Media Teams, Programmatic Media, Product Engineering, and Analytic Teams).
• Be responsible for the growth of awareness & consideration metrics through our global paid social media campaigns.
• Lead asset briefing, campaign creation, optimization, automation, testing, and reporting, and pinpoint performance gaps and opportunities within the channel.
• Design and execute a comprehensive testing roadmap for incrementality, bidding, and creative strategies to demonstrate the effectiveness of paid social advertising.
• Represent the brand at industry-leading summits and partner events, enhancing its presence and reputation in the market.

Requirements:

• Minimum 5 years of experience in paid social media, having worked at a media agency, marketing agency, in-house media team, or social media platform.
• In-depth experience in working with the most relevant paid social media platforms such as Meta, TikTok, Snap, Pinterest, LinkedIn.
• Strategic ad tech knowledge and implementation experience of the main components of the marketing tech stack (i.e., DSP partners, DCO partners, Brand Safety solutions).
• Implementation expertise to create best-performing media tactics (i.e., audience strategies, 1st party data usage, account setup recommendations).
• Strong experience using product feeds, dynamic ads & automation tools.
• Deep understanding of digital performance marketing metrics, tools & best practices.
• Strong command of analytics & data manipulation tools.
• Detail-oriented with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management.
• Knowledgeable about tracking, attribution models & incrementality testing, with the ability to take action based on data-driven recommendations.
• You are a team player and a clear communicator with excellent command of written and spoken English.
• You are experienced in managing large budgets and delivering against targets.

Additional Information:

• Flexible hybrid working model allowing for 60% (or more) remote work each week, tailored by each team for optimal collaboration.
• Opportunity to work remotely from abroad for up to 30 working days each year.
• Starting with 27 vacation days per year.
• Available relocation assistance subject to prior agreement.
• Access to family services including counselling and support.
• A variety of health and wellbeing options including access to Wellhub.
• Comprehensive mental health support and coaching.

Start date: As of now

Working time: Full-time

Remote Work: Employment Type:

Key Skills:

Marketing, Google Analytics, Photography, Facebook Advertising, Hootsuite, Social Listening, Content Development, SEO, Adobe Photoshop, Social Media Management, Copywriting, Content Management

Experience: years

Vacancy: 1

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