(Senior) Product Marketing Manager (w/m/d)

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Position Details

• Start: Immediately
• Team: Content & Kampagnen
• Location: Mobile working in Hückelhoven, Hürth/Köln, Halle/Saale, Kassel
• Full-time
• Department: Go-To-Market

Your Responsibilities

As a Product Marketing Manager at JTL, you will play a key role at the intersection of product, sales, support, and marketing. You will develop compelling messaging, orchestrate product releases, translate complex features into benefits, and support sales efforts. A focus will be on integrating and communicating our growing product portfolio, differentiating target groups, and aligning USPs across products.

You will:

• Analyze target groups, customer needs, market trends, and competitors for tailored product communication
• Plan and execute product launches, releases, and feature rollouts with multimedia campaigns
• Translate complex functionalities into clear benefits and create content such as case studies, blog posts, whitepapers, webinars, or videos
• Ensure consistent cross-channel communication, even with sensitive information
• Integrate subsidiary products into our brand and website, define target groups, and develop cross-selling strategies
• Gather and utilize feedback from customers, community, sales, and support for content optimization
• Analyze performance metrics and optimize messaging based on data

Optional Tasks (Depending on Experience)

• Develop integration strategies for new brands and products in M&A contexts
• Support the development of a group-wide product structure and portfolio communication
• Create global messaging frameworks for different markets and audiences

Qualifications

• Several years of experience in B2B marketing
• Experience in product marketing or similar roles in SaaS environments
• Ability to develop differentiated positioning and value propositions based on customer needs
• Experience with go-to-market processes, including launches and market entry strategies, ideally in multi-product or M&A contexts
• Strong collaboration skills with product, sales, marketing, and support teams
• Excellent communication and storytelling skills, from websites to pitch decks
• Analytical thinking and proficiency with marketing and sales metrics
• Structured, independent work style with high affinity for digital tools and processes
• Fluent in German and English, with experience communicating with international stakeholders
• Passion for B2B marketing and driving JTL to the next level

What We Offer

• Remote work flexibility, with access to offices for meetings and events
• Flexible working hours based on trust
• Workation options up to 180 days abroad annually
• Monthly meal subsidy up to €112.50 net
• Support for ergonomic home office setup
• Team events, summer and Christmas parties, and regular activities
• Subsidized fitness and sports programs
• Company pension schemes and asset-building benefits

Interested?

We look forward to your application! Please include your CV, salary expectations, and earliest start date.

Questions? Contact Steffi Meiritz at jobs(AT)jtl-software.de.

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