Overview In this role you will drive the measurement, optimization, and continuous improvement of advertising and marketing activities to ensure alignment with business objectives. You will deliver actionable insights to stakeholders and foster a data-driven decision culture. You’ll define campaign objectives, measure ROI, and lead performance reporting, collaborating with marketing teams and agencies. This is a high-impact position at Julius Baer, shaping how marketing effectiveness supports growth in wealth management. Verantwortungsbereiche Define campaign objectives, KPIs, and measurement frameworks Measure campaign effectiveness and ROI Generate actionable insights and recommendations Lead performance reporting and dashboards Drive test-and-learn and continuous improvement Influence decision-making through evidence-based recommendations Collaborate across marketing teams and agency partners Zentrale Anforderungen 8-10+ years in marketing effectiveness, analytics, or performance marketing Proven experience in building and institutionalising marketing effectiveness capabilities Proven experience in developing measurement frameworks Experience measuring integrated campaigns Ability to influence senior stakeholders Experience in financial services or premium brands preferred Strategic thinker Strong stakeholder management Collaborative and influential across functions Expertise in marketing effectiveness measurement and campaign performance evaluation Strong analytical and data interpretation skills Experience with analytics, visualisation, and reporting tools (e.g., Adobe Analytics, Google Analytics, Tableau)
Senior Expert Marketing Effectiveness and Performance 100% (f/m/d) - Zurich Arbeitgeber: Julius Baer
Julius Baer ist ein hervorragender Arbeitgeber, der die individuellen Qualitäten seiner Mitarbeiter schätzt und fördert. In einem dynamischen und unterstützenden Arbeitsumfeld bieten wir Ihnen die Möglichkeit, Ihre Fähigkeiten als Corporate Actions Income Specialist voll auszuschöpfen und sich kontinuierlich weiterzuentwickeln. Unsere Unternehmenskultur legt Wert auf Teamarbeit, Eigenverantwortung und Präzision, während wir gleichzeitig eine ausgewogene Work-Life-Balance und attraktive Benefits bieten, um Ihre berufliche und persönliche Zufriedenheit zu gewährleisten.
