Media Strategist (d/f/m) in Ludwigsburg

Overview

As Media Strategist, you will lead strategic planning, execution and optimization of integrated media campaigns across channels. You collaborate with the creative team to turn ideas into impactful communication and base decisions on data and KPI goals. You will evaluate new channels, perform audience and market analyses, and steer media bookings while continuously improving campaigns using performance insights. Join a team that values data-driven decisions and creative collaboration to move audiences and drive results.

Leistungen / Benefits

• language courses in German and English
• Wellpass membership and mental health support
• Parents Program and bike leasing
• 30 days vacation
• corporate employee discounts
• engaging events and company activities

Verantwortungsbereiche

• Advise the creative team on cross-channel opportunities for optimal idea development
• Identify and assess new channels and platforms with growth potential
• Conduct in-depth target group, market and competitive analyses
• Develop and implement data-based media strategies aligned with KPIs
• Plan, steer and execute media bookings independently
• Continuously optimize campaigns based on performance data and actionable recommendations

Zentrale Anforderungen

• Years of experience in media strategy
• Data-driven mindset with ability to derive meaningful insights
• Strong understanding of the current media landscape; openness to trends
• Ability to communicate complex relationships clearly and convincingly through storytelling
• Analytical thinking and willingness to challenge existing approaches
• Very good command of German and English for client and internal collaboration

• clear communication
• storytelling
• collaboration
• data-driven strategy
• performance data analysis
• KPI-driven optimization