Gaming Marketing Manager (m-f-d)Description -We are looking for an experienced Gaming Marketing Manager (m-f-d) to lead and shape our Gaming Marketing business across DACH. This is an opportunity to take end-to-end ownership in a fast-paced, multi-channel environment and turn strategy into impactful execution.We’re looking for someone who understands gaming as a culture, not just a category, and knows how to translate that understanding into relevant, engaging and commercially successful marketing.This is a hands-on role with real ownership, from defining the strategy to bringing it to life and driving measurable results.Key Responsibilities1. Strategy & Business OwnershipDefine and execute the local Gaming Marketing strategy aligned with business objectives and prioritiesOwn end-to-end marketing planning across annual and quarterly cycles in a dynamic market environmentTranslate business goals into actionable marketing plans that support revenue, market-share and premium-mix ambitionsAct as the central Gaming Marketing lead for the DACH market2. Audience Insights & Market IntelligenceUse market data, consumer insights, social intelligence and competitive analysis to inform strategy and investment decisionsTurn insights into clear audience priorities, briefs and actions that improve relevance, performance and efficiencyMonitor gaming culture, communities, platforms and emerging behaviors to identify local opportunities3. Brand, Campaigns and Demand CreationBuild and strengthen long-term brand positioning within the gaming category through culturally relevant marketingLead integrated, multi-channel campaigns across brand, performance, retail, e-commerce and digital touchpointsGuide creative development and storytelling to ensure a consistent, compelling and high-quality brand experienceApply a test-and-learn approach and optimize activity based on measurable results4. Product Launch and Lifecycle MarketingOwn the local go-to-market plan for gaming product launches, including execution and performance trackingCoordinate launch plans across Category, Sales, Retail, e-commerce, media, creators, social and agency partnersManage the marketing lifecycle from launch through sell-through, maintaining visibility and demand beyond launch moments5. Gaming Events and ExperiencesLead gaming events ranging from retail and community activations to complex, large-scale gaming and esports programs. Own end-to-end delivery, including objectives, concept, budget, agency direction, partner coordination, logistics, content, stakeholder alignment, on-site execution and post-event reportingDevelop and manage relationships with gaming venues, event organizers and community partners, including Xperion and comparable partnersPlan and deliver HP and HyperX participation at relevant DACH gaming events, conventions, tournaments and community activations6. Sponsorships and Gaming Partnerships Evaluate and recommend gaming, esports and community sponsorship opportunities against audience, brand and business objectivesLead sponsorship planning, activation and performance tracking with esports teams, leagues, tournaments, publishers and gaming organizationsCoordinate negotiations, rights, deliverables, asset usage, approvals and stakeholder alignmentManage relationships with partners such as Prime League and comparable leagues or organizations7. Creator, Social and Content Marketing Develop and own the DACH gaming social-channel strategy, channel role and content approachLead agency partners in editorial planning, content production, publishing, community engagement and channel growth Turn product launches, events, partnerships and gaming priorities into platform-relevant, social-first contentPlan and manage creator and influencer programs, from selection and briefing through content delivery, amplification and measurementMonitor and optimize reach, engagement, audience growth, traffic, conversion and business contribution8. Media and Performance Marketing Own the gaming media strategy and campaign briefs across brand and performance activity. Work with media agencies and internal stakeholders to define audiences, channel roles, investment priorities and measurement frameworksDrive a performance and conversion mindset while balancing short-term demand generation with long-term brand growthMonitor campaign performance and optimize investment based on agreed KPIs and business outcomes9. Commercial and Cross-functional Leadership Partner with Retail Sales, Category, e-commerce and other key teams to connect marketing plans with commercial prioritiesLead integrated planning and coordinate cross-functional stakeholders from brief through executionManage agencies and external partners against clear scopes, timelines, budgets, quality standards and business outcomesOwn budget planning, tracking and financial discipline across gaming marketing investments 10. Measurement and Optimization Define success measures for brand, campaign, channel, event, partnership and commercial performanceMonitor and report on awareness, consideration, engagement, traffic, conversion, revenue contribution and return on investmentTurn performance results and learnings into clear recommendations for future activityWhat Success Looks LikeStrong and consistent growth in gaming revenue and market shareHigh-impact, best-in-class campaigns across all channels and touchpointsMeasurable improvements in brand awareness, engagement, and conversionEffective integration across retail, e-tail, and digital environmentsStrong cross-functional alignment and execution excellenceKey Qualifications6+ years of experience in marketing within gaming, consumer electronics, or related industriesProven experience in gaming marketing, either within gaming brands, esports/publishers, or gaming-focused agenciesStrong understanding of gaming audiences and proven ability to engage them through relevant marketing approachesHands-on experience working with creator and influencer-led marketing programsExperience leading integrated, multi-channel marketing campaignsSolid business acumen with experience contributing to revenue and commercial targetsStrong stakeholder management skills with the ability to operate in complex, cross-functional environmentsExperience managing agencies and external partnersFluency in German and EnglishPreferred ExperienceStrong understanding of the gaming ecosystem, community dynamics, and industry trendsExperience running large-scale gaming events, such as gamescomExperience in go-to-market planning for hardware or tech productsWhat do we have to offer?Employee-oriented corporate culture - our «HP Way»: We value enthusiasm, regular feedback, trust and respect within our teams. We want to promote meaningful innovation within each and every employee by giving them the opportunity to grow from their mistakes and get new inspirations through collaboration in our regional/global teams.A well-adjusted work-life-balance due to flexible working hours and home office regulations.Attractive salary package with additional benefits, such as 30 paid leave days, company pension plans, a long-term time account, bike leasing, employee counselling programs, wellness initiatives etc.Equal opportunities and continuous career development, e.g. as part of the global mentoring programs, e-learning platforms.Multiple Employee Impact Networks such as Next Generation Network, Women’s Network and Pride Network which organize interesting trainings and after-work events to expand your network.You are convinced to be a perfect match? Then join our HP family and apply now!You want to know more about us? Then click here to get more insight into our HP Way:#LI-POSTJob -MarketingSchedule -Full timeShift -No shift premium (Germany)Travel -Relocation -Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"SummaryLocation: Boeblingen, Baden-Wurttemberg, Germany; Vienna, Vienna, AustriaType: Full time
Gaming Marketing Manager (m-f-d)
