Role overview
Lead the end-to-end user lifecycle strategy across web and mobile trading products, owning the vision that connects acquisition, activation, and retention into a unified journey. This is a senior, leadership-track product role for someone who can blend commercial thinking, behavioral data, and hands‑on product design to grow active, high-value users.
Responsibilities
- Define and run the cross-platform lifecycle product strategy, roadmap, and OKRs spanning web and mobile app experiences.
- Coordinate lifecycle initiatives with PMs owning acquisition, activation, and loyalty/retention to keep goals aligned.
- Design in-product triggers and contextual UI that move users from sign‑up through to active, habitual trading behaviors.
- Own the behavioral event taxonomy and ensure reliable, real‑time data flow from trading terminals into analytics and operational systems.
- Partner closely with CRM and Marketing leadership so in‑product messaging complements, rather than competes with, external campaigns.
Requirements
- 5+ years in product management, including 2+ years leading lifecycle, retention, or growth products at group/lead level.
- Deep familiarity with growth engineering, event‑driven architectures, user state management, and tools such as Amplitude or Mixpanel.
- Track record in FinTech, trading, crypto, iGaming, or other high-volume B2C transactional products.
- Strong command of mobile and web onboarding flows, in‑app engagement mechanics, and conversion rate optimization.
- Advanced skills in behavioral segmentation, cohort analytics, and unit economics including LTV, CAC, and payback period.
- Proven ability to align product, data science, and engineering teams around shared, quantitatively grounded OKRs.
Nice to have
- Direct experience in CFD/Forex brokerage or crypto exchange user lifecycle product management.
- Integrating predictive ML models such as churn or LTV scoring into dynamic in‑app flows.
- Background in growth engineering or product analytics.
Benefits and work setup
- 20 paid vacation days and 10 paid sick leave days per year, plus public holidays.
- Medical insurance, remote work opportunity, and budgets for professional education, language learning, and wellness.
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Product Lead (User Lifecycle) Arbeitgeber: Justmarkets
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