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- Aufgaben: Lead eCommerce marketing strategies to boost growth and establish category leadership in DACH.
- Arbeitgeber: Join Karo Healthcare, a fast-growing company revolutionizing everyday healthcare across 90 countries.
- Mitarbeitervorteile: Enjoy flexible schedules, competitive salaries, and exciting projects with a positive work environment.
- Warum dieser Job: Be part of a dynamic team making a real impact in the consumer health industry.
- Gewünschte Qualifikationen: Bachelor's or Master's in Marketing/Business; 3+ years in eCommerce marketing required.
- Andere Informationen: Diverse and inclusive workplace welcoming candidates from all backgrounds.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
eCommerce Customer & Shopper Marketing Manager
Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we\’re rapidly heading towards a €1 billion European leadership position in consumer health.
Join us at Karo Healthcare on our exciting journey. We\’re currently looking for an eCommerce Customer & Shopper Marketing Manager for our office in Düsseldorf, Germany.
Responsibilities :
- Accelerate our portfolio of eCommerce business customers to deliver winning instore plans that drive profitable growth and become fastest growing in our global Karo universe, establishing a category leadership in DACH.
- Manage integrational (digital) projects that serve our route-to-market execution.
- Manage & Develop our eCommerce DACH+CE customer landscape, growing faster than the market.
- Drive fast adoption of winning A+ content, assortment, ratings and reviews, search term optimization.
- Retail Media Planning & Execution while ongoing recap with the customers and analyzing ex-pos activities and adapted actual and future activity plans on major DACH+CE eCommerce Customers.
- Continuously develop and expand your capabilities, drive best-practice sharing within Karo Healthcare local & global.
- Identification of new trends and technologies in eCommerce and their implementation.
- Based on the brand strategy, execution of NPD\’s by the eCommerce customers, adaptation of strategies to different target groups.
- Generate Activities concepts in close cooperation with the Brand Manager (Local & Global Marketing) as well as general project management in collaboration with Sales & Marketing.
- Single Point of Contact for Internal CARS Reporting, Customers and Activity Reviews, Regularly review and update content on platforms from the Customers.
- Budgeting, planning and controlling of customer and brand specific strategies.
- Analyse the online presence of the Karo Healthcare brands on the eCommerce platforms (Online Pharmacies, amazon) based on relevant online shop KPIs and drive targeted initiatives for improvement.
- Implementation of initial market research projects for the e-commerce, from conception to analysis, preparation and interpretation of the study results as well as presentation at customer meetings.
Requirements :
- Bachelor\’s or Master\’s degree in Marketing, Business Administration, or a related field; a master\’s degree is a plus.
- A minimum of 3 years\‘ experience in eCommerce marketing, preferably in the consumer healthcare, beauty care, or FMCG sectors.
- Fluent in German and English.
- Winning eCommerce tactical experience combined with strong sales and negotiation skills.
- Strong understanding of how consumer good P&L\’s work and how they can be influenced.
- Proven proficiency in data analysis and the ability to leverage data to drive business decisions.
- Ability to think creatively and propose innovative solutions to complex problems.
- A proactive approach to identifying opportunities for improvement and growth with the ability to drive several parallel projects and to mix strategy and tactics.
- Hunger to set up new business, and patience to manage existing accounts while staying calm under pressure.
- Excellent relationship building and strong communication skills.
- Self-motivated, energetic, and consistently focused on delivery.
Benefits :
- Opportunity to create, grow, and encourage.
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions.
- Flexible schedule and life work balance.
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry.
- Very positive work environment in a dynamic, international, and motivated team.
- Start-up spirit while being a part of the large international organization with strong values.
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Non-profit Organizations and Primary and Secondary Education
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eCommerce Customer & Shopper Marketing Manager Arbeitgeber: Karo Healthcare
Kontaktperson:
Karo Healthcare HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: eCommerce Customer & Shopper Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in eCommerce, especially in the consumer healthcare sector. This knowledge will help you demonstrate your expertise during interviews and show that you're proactive about staying updated.
✨Tip Number 2
Network with professionals in the eCommerce and healthcare industries. Attend relevant events or webinars to connect with potential colleagues and learn more about Karo Healthcare's culture and values.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth in previous roles. Highlight your experience with data analysis and how it influenced your marketing strategies, as this aligns with the responsibilities of the position.
✨Tip Number 4
Showcase your ability to manage multiple projects simultaneously. Be ready to share instances where you've successfully balanced strategy and execution, as this is crucial for the eCommerce Customer & Shopper Marketing Manager role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: eCommerce Customer & Shopper Marketing Manager
Tipps für deine Bewerbung 🫡
Understand the Company: Before applying, take some time to understand Karo Healthcare's mission and values. Familiarize yourself with their product portfolio and recent developments in the eCommerce sector to tailor your application accordingly.
Highlight Relevant Experience: Make sure to emphasize your experience in eCommerce marketing, especially within the consumer healthcare or FMCG sectors. Use specific examples that demonstrate your success in driving growth and managing projects.
Showcase Your Skills: Clearly outline your skills in data analysis, negotiation, and relationship building. Provide concrete examples of how you've used these skills to achieve results in previous roles.
Craft a Compelling Cover Letter: Write a personalized cover letter that connects your background and skills to the responsibilities of the eCommerce Customer & Shopper Marketing Manager role. Highlight your proactive approach and ability to drive multiple projects simultaneously.
Wie du dich auf ein Vorstellungsgespräch bei Karo Healthcare vorbereitest
✨Showcase Your eCommerce Expertise
Make sure to highlight your experience in eCommerce marketing, especially within the consumer healthcare or FMCG sectors. Be prepared to discuss specific projects where you drove growth and how you utilized data analysis to inform your strategies.
✨Demonstrate Your Creative Problem-Solving Skills
Prepare examples of how you've approached complex challenges in previous roles. Discuss innovative solutions you've implemented and how they positively impacted your team's performance or the company's bottom line.
✨Understand the P&L Dynamics
Familiarize yourself with how consumer goods P&Ls work and be ready to discuss how you've influenced them in past positions. This understanding will show that you can think strategically about the business.
✨Build Rapport and Communicate Effectively
Since strong relationship-building skills are crucial for this role, practice your communication style. Be engaging and personable during the interview, and demonstrate your ability to connect with others, as this will be key in managing customer relationships.
