Senior PR Specialist, Link-Buildling

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world\’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We\’re also transforming business travel with a new corporate travel solution, KAYAK for Business.As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is at our core and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.We\’re seeking a motivated, travel‑enthusiasticSenior PR Specialistto join KAYAK\’s global Communications team. This role will support PR and media relations across multiple markets. Reporting to our PR Director in Berlin, you\’ll develop and distribute PR content while contributing to broader communications initiatives, including SEO and GEO.This role requires commuting to our Berlin office three times a week.Please submit your CV in English.In This Role, You WillOwn PR content creation and distribution across assigned markets, including planning, coordinating and developing structured link‑building and outreach plans in close collaboration with internal teams and agency partners.Build relationships with journalists, bloggers, publishers and strategic partners to secure high‑quality editorial coverage across multiple markets.Work with Brand, SEO and Product teams to develop and manage campaigns, content pieces, events and research projectsApply SEO and GEO understanding to outreach and campaign planning, identifying high‑value content opportunities which improve organic visibility and local relevance.Create locally tailored campaign ideas, revise press releases, translate research and data insights into newsworthy media stories.Pull and analyze data to support outreach, and collaborators design research/surveys that support cross‑market PR effortsMonitor, evaluate and measure media presence and performance, including reporting of results to internal stakeholders.Champion the use of Communication AI tools to streamline outreach, prospecting, content drafting and measurement, and evaluate new AI solutions to scale PR link‑building efforts.Manage activities across multiple markets and time zones and support global PR or international projects as required.Please Apply If You HaveA degree in Communications, PR, Journalism or a related field (or equivalent experience).3+ years of PR experience (agency or in‑house); experience working with and/or managing external agencies is preferredDemonstrable experience securing editorial placements and high‑quality backlinks; demonstrable experience with PR‑led link‑building campaigns is a plusExperience working with consumer/e‑commerce brands is a plusGood knowledge and hands‑on experience with Communication AI tools (e.g., outreach automation, AI drafting/briefing tools, media monitoring with AI features) and a strong interest in implementing moreWorking knowledge of SEO and GEO basics (e.g., link value, domain authority, search intent)Excellent project management skills and a track record of delivering campaigns from concept to completionA proactive, organized approach, attention to detail, and ability to work across time zonesExceptional English language skills; Portuguese language skills are a plus.Benefits And Perks6 weeks of paid vacationWork from (almost) anywhere for up to 20 days per yearFocus on mental health and well-being:Company-paid therapy sessions through SpringHealthCompany-paid subscription to HeadSpaceCompany-wide week off a year – the whole team fully recharges (and returns without a pile-up of work)No meeting FridaysPaid parental leavePaid volunteer timeFocus on your career growth:Development DollarsLeadership developmentAccess to thousands of on-demand e-learningsTravel DiscountsEmployee Resource GroupsFree lunch 2 days per weekPension plan contributionsPublic transportation subsidiesBike leasing programMonthly social events, massages, Thursday happy hours, sports teamsAn awesome office in Friedrichshain, BerlinInclusionAt KAYAK, we want everyone to have the space to grow, share ideas and do great work. That\’s why we\’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.Need any adjustments for the interview, application or on the job? No problem – just give us a heads-up. We\’ve got you.