Kontoor Brands in Geneva, Switzerland, is seeking a Senior Loyalty & CRM Specialist EMEA to lead loyalty strategy and CRM execution for Lee and Wrangler across the EMEA region. You will drive customer retention, lifetime value and engagement through personalized omnichannel experiences across marketing, eCommerce and retail channels.
The role emphasizes CDP governance, GDPR compliance, and end-to-end campaign management (email, SMS) with data-driven segmentation and KPI reporting.
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