Kencana specializes in scouting, importing, and scaling premium Korean skincare and cosmetics brands across Europe. We bridge the gap between innovative K-beauty products and diverse European consumers through data-driven insights, agile operations, and a robust omnichannel distribution network. As a trusted growth partner for top-tier Korean brands, we pride ourselves on speed-to-market and sustainable brand building.
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The Role
As the Head of Buying and Brand Relations, you will spearhead our end-to-end buying function and command strategic relationships with our core Korean beauty partners. Based at our Hamburg headquarters, you will curate category assortments, optimize profitability, and orchestrate high-impact, omnichannel product launches. This is a high-visibility leadership role that directly steers Kencana's brand equity and portfolio growth.
Key Responsibilities
- Supplier & Brand Management: Act as the primary relationship lead for our key manufacturing and brand partners in South Korea (requires international travel).
- Commercial Negotiation: Direct all purchase price monitoring, margin optimization, and distribution contract renewals.
- Portfolio Strategy: Scout, evaluate, and onboard emerging K-Beauty brands while managing the existing product listing lifecycle.
- Omnichannel Alignment: Partner with retail teams to define ideal distribution paths and co-develop strategic marketing plans with top-tier brands.
- Team Leadership: Manage and steer the daily operations of the buying team, cultivating a collaborative, high-performance culture.
What We Are Looking For
- Industry Experience: Minimum 5 years of commercial experience within the beauty or cosmetics industry.
- Core Buying Expertise: Proven track record in retail buying and category management (including assortment planning and pricing).
- Relationship & Negotiation: Demonstrated success in partner management, commercial contract negotiations, and B2B sales growth.
- Strategic Vision: Ability to develop and execute dynamic brand strategies in a fast-moving retail environment.
- Language Proficiency: Fluency in German and English is required.
- Education: Bachelor's degree in Business, Marketing, Retail Management, or a related field.
Preferred Qualifications (Nice-to-Have)
- Direct experience or deep familiarity with the K-Beauty ecosystem.
- Professional proficiency or conversational skills in the Korean language. xayajpt
- Strong background in retail marketing principles.
Head of Buying and Brand Relations in Hamburg Arbeitgeber: Kencana
Kencana ist ein hervorragender Arbeitgeber, der dir als Werkstudent (m/w/d) in der Softwareentwicklung und Automatisierung die Möglichkeit bietet, in einem dynamischen und internationalen Team zu arbeiten. Du profitierst von einer modernen Arbeitsumgebung im Herzen Hamburgs, flexiblen Arbeitszeiten und der Option, remote zu arbeiten. Zudem erhältst du attraktive Mitarbeiterrabatte und hast die Chance, deine Ideen einzubringen und dich persönlich weiterzuentwickeln.
