Head of Marketing Central Europe

Description Head of Marketing Central Europe

Who we are

At Kenvue, we strive to realize the extraordinary power of everyday care.

Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON\’S, and BAND-AID—are category leaders trusted by millions of consumers who use our products to improve their daily lives.

Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers\‘ hearts and homes. This position reports directly to the Area Managing Director Central Europe and is a member of the Central Europe Leadership Team (CELT).

Key Responsibilities

1. Oversee Marketing Strategy and Brand Activation in a 14-country cluster of Central Europe (Germany, Switzerland, Austria, Belgium, Netherlands, Poland, Czechia, Slovakia, Hungary, Ukraine, Baltics, Iceland).
2. Define portfolio strategy and resource allocation of personnel and Brand Marketing Expenses (BME) across the entire Kenvue portfolio, representing nearly $1B USD in annual revenue, and make adjustments as needed to meet KPIs such as NTS, GP, IBT, and Market Share.
3. Manage a direct reporting team of approximately 60 marketing employees across 6 Marketing Squads, based in Neuss, Germany, ensuring consistency in execution across Brand Activation Teams in CE markets.
4. Foster collaboration across functions to support cross-functional squad plans, ensuring alignment and implementation through the Customer organization and broader Kenvue organization.
5. Maintain a strong external focus and a relentless pursuit of excellence in execution.
6. Balance short-term and long-term business results to maximize overall organizational performance.
7. Build a consumer- and customer-obsessed culture within the marketing department, partnering with cross-functional colleagues.
8. Create a high-performing team that is inspired, challenged, and motivated.
9. Coach and develop all direct reports to support their growth and personal excellence.

What we are looking for

1. University degree or equivalent in a relevant discipline.
2. At least 15 years of extensive professional experience in operational and strategic marketing within the FMCG sector, ideally with experience in both Mass CPG and Pharmacy Over-the-Counter Drugs categories.
3. Holistic understanding of the business, including managing significant complexity and understanding full P&L impacts.
4. Strong leadership skills with a proven track record in developing a high-performing culture and talent pipeline.
5. Strong analytical, diagnostic, and decision-making capabilities, with the ability to work across functions, partner, and influence outcomes.
6. Strong financial and operational understanding.
7. Excellent communication skills, with analytical and problem-solving abilities, and experience leading through influence and impact, including conflict resolution.
8. Experience in developing new products and communication channels, including TV, print, and digital media.
9. Ability to handle content-related and organizational complexity, especially in a matrix organization.
10. Experience in local and global marketing organizations internationally is preferred.
11. Experience managing sales teams in pharmacy, grocery channels, or e-commerce is a plus.
12. Fluent in English; proficiency in additional local languages is advantageous.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.

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