Head of Marketing (Director)

ph3bAbout Keyrock /b /h3pSince 2017, Keyrock has been a change-maker in digital assets. We're a global, remote-first team of 200+ people across 40+ nationalities, with hubs in Brussels, London, Paris and New York. /ppWe provide liquidity across 80+ centralized and decentralized exchanges - a position cemented by our Series C, led by SC Ventures. Today we run a full spectrum of capital markets businesses across centralized and on-chain venues: market making, high-frequency trading, options, OTC, DeFi trading desks, advisory, and asset management. /ppWe're building toward the agentic investment banking capabilities for the era of digital finance. A proprietary agentic layer runs the mechanics of the market, so our people can focus on the work code cannot do: the deal, the relationship, and the judgement. /ppWe're not just envisioning the future of finance - we're building it. /ph3bThe Opportunity /b /h3pWe are hiring a Head of Marketing to take full ownership of our marketing strategy, rebrand Keyrock and reposition us as the market evolves from crypto-native to institutional, merging with traditional finance. /ppThis is not a maintenance role. It is a transformation mandate with full discretionary decision-making on how to implement our commercial strategy. You will work as a close strategic partner to the CCO, operating almost as co-marketeers. /ppThe team is lean by design: 2-3 direct reports plus heavy use of AI and agentic tooling. We are looking for someone who inspires and sets direction, not someone who runs campaigns. Operational execution will increasingly be handled by AI agents. /ph3bWhat You Will Do /b /h3ullipOwn and execute the complete rebrand and repositioning of Keyrock in the market /p /lilipDefine and drive the marketing strategy across institutional and crypto-native audiences /p /lilipBuild a premium, forward-looking brand identity. Think distinctive, audacious, credible to both institutional allocators and crypto-native operators /p /lilipPush information into the market in ways that make people pay attention and take Keyrock seriously /p /lilipPartner closely with the CCO and commercial team to drive measurable commercial impact /p /lilipBuild and lead a small, high-impact team augmented by AI tooling /p /lilipShape how Keyrock is perceived as the industry converges with traditional finance /p /li /ulh3bWho You Are /b /h3ullipbCrypto-native. /bYou have been through market cycles. You understand blockchain technology deeply but you are pragmatic, not ideological. You know this is not a binary world. /p /lilipbA brand-builder, not an ops person. /bYou are inspiring, not operational. You set direction, tone and creative vision. /p /lilipbAn exceptional communicator. /bYou can face institutional allocators who care about regulation and licensing, and crypto-native counterparties who value speed and edge. You switch between both with ease. /p /lilipbConfident and assertive. /bYou project authority. You bring conviction and directness - you challenge constructively and don't default to consensus. You bring edge, energy and a slightly audacious style. /p /lilipbHuman-centric. /bYou connect with people, build followership and bring teams along. /p /lilipbDetail-oriented. /bDespite the strategic focus, you sweat the details on brand consistency, messaging precision and design quality. /p /lilipbA challenger mindset. /bYou dare to think differently, question the status quo and push things forward through constructive tension. /p /li /ulh3bOur Recruitment Philosophy /b /h3pWe look for self-aware candidates who bring both the core skills required for the role and a deep alignment with our performance principles. We seek fiercely passionate, mission-driven people who communicate with purpose and practice proactive ownership. The perfect fit? A crypto enthusiast who prioritizes mission over ego, maintains a commercial mindset, and delivers long-term value through pragmatic flexibility. /ph3bExperience and Background /b /h3h3bRequired /b /h3ullipSignificant experience in marketing leadership at a crypto or digital-asset firm /p /lilipDeep understanding of the crypto market, its participants and its culture /p /lilipTrack record of building or transforming a brand in a fast-moving, commercially-driven environment /p /lilipStrong communication skills Exceptional fluency in English, both written and spoken. /p /lilipBased in or closely aligned with the CET time zone. /p /li /ulh3bPreferred /b /h3ullipExperience positioning a firm through a TradFi/crypto convergence narrative /p /lilipExposure to publicly listed or IPO-track companies /p /lilipFamiliarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions /p /lilipExperience working with or building AI-augmented marketing functions /p /li /ulh3bWhy Keyrock /b /h3ullipbStep-up opportunity. /bOwn the function globally, report directly to the CCO, shape the brand from scratch. /p /lilipbTransformation moment. /bKeyrock is pivoting from appreciated-but-underrated to a firm that commands respect. This is a before-and-after career story. /p /lilipbCommercial partnership. /bNot a siloed marketing role. Deeply embedded in commercial strategy with commission upside. /p /lilipbLean and AI-augmented. /bSmall team, big impact. No bureaucratic bloat. Use agents and tools to move fast. /p /lilipbGlobal footprint. /bOffices across EU, UK, US and Switzerland. International exposure from day one. /p /lilipbCompetitive offer /b. A competitive compensation package, attractive global benefits, and a performance-based variable. /p /lilipbAnnual Team Retreats /b. A yearly offsite dedicated to strategy, celebration of our wins and fun team activities /p /li /ul /p #J-18808-Ljbffr