Overview
At Keysight, we inspire and empower innovators to bring world-changing technologies to life. We deliver market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We are a global innovation partner enabling customers in communications, 5G, aerospace and defense, automotive, energy, semiconductor, and general electronics markets to accelerate innovation.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
We are seeking a Marketing Communications (Marcom) Representative to support field marketing execution across Germany and EMEA, with a primary focus on customer events, tradeshows, seminars, and conferences. This role focus on event planning, budgets management, vendor coordination, attendee experience, and post-event performance tracking, while working closely with sales and marketing teams to drive customer engagement and business impact and continuity of local marketing activities.
Responsibilities
- Identify and recommend local marketing investment opportunities based on local market needs, sales input, customer insights, and relevant industry events.
- Plan and execute customer-facing events, including tradeshows, conferences, seminars, workshops, and other field marketing activities.
- Lead event project management, including timeline tracking, deliverables, stakeholder coordination among vendors, event organizer, and Keysight team, budget follow-up, and performance reporting.
- Manage event cost breakdowns, purchase orders, invoices, and overall budget tracking within approved allocations.
- Deliver a memorable and high-quality attendee and customer experience before, during, and after events.
- Support event-related digital promotions including email, web, registration, and social media tactic.
- Partner with sales and marketing teams to drive customer engagement, lead generation, and measurable business impact.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in event marketing, field marketing, marketing communications, or event management.
- Proven experience managing customer events, seminars, or tradeshows with strong project management, communication, and organizational skills.
- Ability to manage multiple stakeholders and priorities in a fast-paced environment.
- Fluent in German and English.
- Hybrid position (2 days remote work is possible)
Careers Privacy Statement
Keysight is an Equal Opportunity Employer.
Marketing Communications Representative in Böblingen Arbeitgeber: Keysight Technologies, Inc.
Keysight Technologies ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern eine inspirierende Arbeitsumgebung bietet, in der Innovation und Kreativität gefördert werden. Mit einem starken Fokus auf persönliche und berufliche Entwicklung sowie einer Kultur, die Vielfalt und Zugehörigkeit schätzt, haben unsere Mitarbeiter die Möglichkeit, an bahnbrechenden Technologien zu arbeiten und ihre Fähigkeiten in einem dynamischen Team weiterzuentwickeln. Die Lage in einer technologisch fortschrittlichen Region ermöglicht zudem den Austausch mit führenden Experten und Unternehmen der Branche.
Kontaktdaten:
Keysight Technologies, Inc. Recruiting-Team
