Trade Marketing & E-Retail Manager

About Us

As a leader in the production and distribution of e-cigarettes and smoke-free devices, we are committed to revolutionizing the industry through innovation, excellence, and a smoke-free future. We are currently looking for a highly skilled and commercially driven Trade Marketing & E-Retail Manager to strengthen our presence in the market and support our ambitious growth goals in Germany.

The Role

This is a key commercial role with a hybrid focus, combining traditional trade marketing leadership with digital e-retail ownership. You will play a pivotal role in driving our brand visibility and sales performance across both physical and digital channels. The ideal candidate brings a strong commercial mindset, deep expertise in trade marketing, and a solid grasp of digital commerce dynamics.

Workplace

This is a remote position, however, occasional travel to our headquarters in Croatia will be required for key meetings and alignment with the team.

Key Responsibilities

• Develop and execute trade marketing plans for all Channels
• Manage sell-in and execution strategy with field agency (shelf compliance, POSM placement, contracts, promotions etc.)
• Own digital e-retail relationships with top 20 key e-retailer
• Drive digital listings, activations, bundles, and sampling programs
• Design B2B incentives and channel promotions in sync with KA/Wholesale Lead
• Track retail sell-out data and build dashboard reporting

Requirements

• 8+ years in Trade Marketing or Channel Activation roles
• Strong commercial mindset with digital touchpoints
• Experienced in working with agencies and retail partners
• Marketing and Sales Execution Profile
• Fluent in English; able to communicate effectively in an international work environment

What We Offer

• A dynamic and inclusive work environment that values diversity and innovation
• Full-time contract
• Competitive base salary of €85,000–90,000, with bonus potential up to €20,000
• Flexible working arrangements with remote work as the standard, and occasional travel to our Croatian headquarters
• Professional development opportunities, including continuous training and support
• The chance to work on innovative and impactful projects in a fast-growing industry
• A collaborative culture that fosters creativity, ownership, and growth