Brand Manager for Oncology Products - January 2025 Ingelheim/remote, Ingelheim/remote

For one of our clients we are looking for a Brand Specialist for Oncology products .

Project name: Oncology Market Development

Project Background:

• The client is trying to implement a marketing plan for the indication areas/brands, the sub-areas of marketing and the sub-areas that are more difficult in terms of marketing.
• This project involves lateral cross-functional teams and promotes the marketing/brand management content of multiple brand managers as well as stakeholder unity, promotes ideas and provides leadership in accordance with the company values/code of conduct.

Detailed service description:

• Development of innovative local communication strategies and also measures for indication areas/brands.
• Analyze customer needs to understand them in an ever-changing market environment.
• Development and implementation of a marketing plan for the required indication areas/brands.
• Management of the brands for both late-stage assets in the field of oncology (focus on lung cancer).
• Brand management consulting for the cross-functional asset teams.
• Preparation of the commercial launch including strategic and operational aspects.
• Creation of a global marketing plan for the indication area (brand strategy, target segments, critical success factors) using relevant information, channels, tools and processes for optimal product development in the market.
• Development of the cross-functional integrated customer plan for the respective indication area and planning of the best possible implementation.
• Preparation of a 2- and 5-year forecast, including an assessment of the competitive environment.
• Review the budget for direct promotion budgets and track whether the planned activities in the indication area remain within the framework.
• Tracking the achievement of all operational goals, especially with regard to launch readiness.
• Creation and monitoring of results-oriented project plans in the area of responsibility. Manage cross-functional communication to advance project goals and comply with guidelines and ethical code of conduct.
• Development of innovative multi-channel campaigns and content for the respective indication area according to the brand vision/positioning for the Customer Engagement Team. Taking into account customer needs and the increasing use of digital touchpoints as well as their integration into the campaigns.
• Coaching and mentoring for the cross-functional product teams (marketing, medicine, CET, business analysis, market access). The coaching takes place in weekly individual sessions.

Required skills:

• Sound experience in marketing in the field of oncology, ideally lung cancer.
• If possible, launch experience in this or adjacent areas.
• Strong analytical skills (market analysis, forecast, etc.).
• Strong initiative and willingness to drive processes and projects forward.
• High degree of independence and very good project management skills.
• Knowledge of health policy regulations in Germany.
• Strong social skills and leadership skills.
• Very good communication skills both in dealing with top management and colleagues in the field and/or worldwide.
• High flexibility and responsiveness to changing market requirements.
• Strategist and driver of innovative and creative solutions tailored to customer needs.
• Wide range of experience and willingness to share their knowledge/expertise and lead a team.
• Very good knowledge of the corporate strategy and the market strategy.
• High level of understanding of the interrelationships between the organizational units in HPG and Global and their working methods.
• Completed university studies in economics, natural sciences or psychology. At least 7-10 years of professional experience in marketing, sales and/or business analysis. Of which at least 3 years in the field of oncology.
• Fluent in English and German.

Location: hybrid, 60% remote, 40% onsite (Ingelheim am Rhein)
Capacity: 40h/week
Start: January 2025
Duration: Till end of July 2025

#J-18808-Ljbffr