Marketing Copywriter

About komoot

Komoot is an app that lets you find, plan, and share adventures with its easy route planner. Driven by a love for nature and powered by the outdoor community’s recommendations, komoot helps you explore more of the great outdoors—wherever and however you want. And we’re good at it. Google and Apple have listed us as one of their Apps of the Year numerous times. Today, with over 40 million users and 300,000 five-star reviews, we are well on our way to becoming the most popular app for finding, planning, and sharing adventures worldwide.

Join our 100% remote team and start your adventure with komoot.

About the role

We’re looking for a marketing copywriter to join our versatile, collaborative, and impactful team. This role will work with both brand and performance marketing teams in crafting delightful, on-brand, effective copy for a variety of channels and projects. You’ll learn what inspires and drives customer behavior through testing, then use what you’ve learned to help shape our writing, strategy, and writing guidelines. If you have experience writing a range of marketing content and are interested in helping people enjoy the outdoors, we’d love to hear from you.

This is a dynamic role supporting two pillars of our marketing department. Working with the brand squad, you’ll write editorial content like newsletters, new feature announcements, video scripts, and other content. You’ll also proofread and help others write in the komoot style and voice. As our first in-house copywriter working on performance marketing, you’ll contribute to team discussions on strategy and content ideas for paid social, search, app store, and other channels. Together with marketing managers, you’ll come up with creative experiment plans for performance marketing campaigns that are in line with our overarching brand strategy.

In everything you do, you’ll write high-performing copy and ensure our upbeat, casual, and inclusive brand voice shines through across our 11 languages. You’ll develop a deep understanding of our customers – from casual hikers to mountain bikers – and craft your writing in a way that inspires and drives action. You’ll also work with our localization manager to ensure that the right tone of voice, terminology, and testing intent are reflected in translations.

You’ll be successful in this role if you

• Have at least two years experience writing impeccable, multi-channel performance or marketing content in English for international brands.
• Have a creative approach to editorial strategy, campaign concepting, and bringing brand personality to life.
• Ground and balance your creative approach with data. You have experience with copy testing, KPIs, and data-driven decision making. You do your research to understand who you’re writing for and experiment to find out what works for them.
• Are comfortable writing for translation, preparing localization briefs, and thinking through cultural idioms and expressions.
• Are used to writing according to guidelines for style, brand voice, tone, and channel (i.e. character restrictions).
• Have personal experience in outdoor sports, as well as some understanding of our outdoor enthusiast audience and their vocabulary.
• Are organized and comfortable managing multiple workstreams, deadlines, and projects at the same time.
• Are a team player and enjoy working collaboratively alongside designers, translators, and marketing managers. You’re comfortable giving and receiving feedback, and work with diverse teams to get buy-in on ideas.
• Want to be part of a high-performing team where continuous improvement, collaboration, open feedback, and communication are encouraged.

Not sure if you meet all requirements above? Don’t sweat it – if you think you’re the right person anyway, we’d love to hear from you!

Why you’ll love it

• Your work will contribute to helping millions of people enjoy lovely outdoor experiences.
• We’ve been a remote-working company since 2017, meaning: We are remote by default, have frameworks and systems in place, and know how to do it well.
• You can work from wherever you want, be it a beach, the mountains, your house, or anywhere else that lies in any time zone between UTC-1 and UTC+3.
• We have your costs covered for your co-working space membership or your work-from-home office setup and the latest devices and equipment to do your best work.
• You’ll become an essential part of our diverse and international team with colleagues based in 20+ countries across Europe.
• 38 paid days off (inclusive public holidays) – you are free to take those days whenever it suits you, including a well-deserved winter holiday break.
• We love seeing people grow. That’s why each team member gets €2,000 and three additional days to spend on professional development each year. Classes, conferences, books – your choice!

Not sure if you meet all requirements above? Don’t sweat it – if you think you’re the right person anyway, we’d love to hear from you!

Curious about how we work?

• Core Communication time between 10 am – 3 pm (Berlin Time). We know people have different lifestyles, which is why we have flexible working hours with core time for synchronous interaction. You can organize your workday in the way that best suits you, your family, and your needs.
• We work on a project basis in cross functional teams to ensure that we collaborate on our goals, move forward smoothly with open lines of communication, and achieve results as a team.
• Every Monday morning, we have a whole-company presentation where you hear about projects across the business, inspire each other, and share great work.
• We connect in person at three whole-company gatherings each year in beautiful locations. You can check out this playlist to find out more about how we stay close while being remote.
• We use tools like Trello, Slack, Miro, Zoom, and Google Workspace on a daily basis to stay connected, collaborate easily, and manage projects.

Dive a little deeper and learn…

• More about how we work here: How We Work
• More about our recruitment process, salary, and FAQs here: FAQs

We support diversity and inclusivity and welcome all prospective applicants. We have an ongoing recruitment process (no deadlines) – if this role is online, it means it’s still open!

#J-18808-Ljbffr