Overview
In this role you drive the loyalty and CRM strategy for Lee and Wrangler in the EMEA region, shaping personalized, omnichannel experiences to boost retention and lifetime value. You will own the CRM roadmap across digital and physical channels, collaborating with marketing, e‑commerce and retail teams. You’ll leverage the CDP for segmentation, ensure GDPR compliance and optimize campaigns through data-driven insights. This is a hands-on role at a global apparel company focused on customer-centric growth.
Leistungen / Benefits
- Attractive salary package
- Discount on our brands (Lee & Wrangler)
- Casual denim dress code
- Diversity, sustainability, wellbeing and social activities
- Tuition reimbursement
- Paid parental leave (4 weeks)
Verantwortungsbereiche
- Define and execute loyalty strategy to increase retention, lifetime value and advocacy; own the CRM roadmap across all touchpoints
- Manage customer data and segmentation via the CDP; ensure GDPR compliance
- Design and oversee email campaigns, journeys, and automated workflows (welcome, win-back, rewards); align omni‑channel messaging
- Track CRM/loyalty KPIs, run A/B tests, optimize campaigns; report insights to stakeholders
- Plan and manage a comprehensive email calendar; develop diverse campaigns (promotional, transactional, lifecycle)
- Develop and optimize automated email journeys (welcome, abandoned cart, post-purchase, win-back) and ensure data integration across channels
- Manage email lists, deliverability, and compliance; stay current with best practices and trends
- Develop and execute a strategic SMS program; integrate with CRM and CDP for personalization
- Lead loyalty program design and governance for EMEA; define tiers, rewards, and redemption mechanisms
- Communicate with loyalty members through targeted campaigns; monitor ROI and engagement metrics
- Own CRM roadmap and lifecycle strategies; collaborate with marketing, e‑commerce, retail, sales, and support teams
- Oversee CDP data ingestion, governance, segmentation and activation for personalized experiences
- Act as the regional CDP expert; collaborate with IT and data teams to optimize data flows
- Coordinate cross-functional initiatives to ensure unified customer experiences across channels
Zentrale Anforderungen
- 5+ years in CRM, loyalty marketing or customer retention in ecommerce/retail
- Experience with CRM platforms and CDP (e.g., Salesforce Marketing Cloud, BlueConic)
- Strong data analysis, segmentation and ability to translate data into targeted campaigns
- Excellent project management and cross-functional leadership across digital and retail teams
- Fluent in English; additional European language is a plus
- Strong communication and presentation skills; team-oriented mindset
- strong communication
- collaborative attitude
- data-driven mindset
- CRM platforms
- loyalty programs
- Customer Data Platform (CDP)
Senior Loyalty & CRM Specialist EMEA in Genève Arbeitgeber: Kontoor Brands
Kontoor Brands ist ein hervorragender Arbeitgeber, der eine dynamische und inklusive Arbeitsumgebung in Genf bietet. Mit einem starken Fokus auf Teamarbeit und kontinuierliche Innovation fördern wir das persönliche Wachstum unserer Mitarbeiter durch umfassende Entwicklungsmöglichkeiten und ein attraktives Vergütungspaket. Unsere Kultur der Transparenz und des Vertrauens, kombiniert mit einem vielfältigen und multikulturellen Team, macht uns zu einem idealen Ort für kreative Köpfe, die ihre Leidenschaft für Mode in einem globalen Unternehmen ausleben möchten.
