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- Aufgaben: Lead exciting marketing campaigns and optimize strategies to boost app performance.
- Arbeitgeber: Join KptnCook, Germany's top cooking app, making cooking fun for millions.
- Mitarbeitervorteile: Enjoy flexible hours, remote work options, and a vibrant office in Berlin.
- Warum dieser Job: Be part of a motivated team with flat hierarchies and opportunities for personal growth.
- Gewünschte Qualifikationen: Passion for marketing and food; experience in digital campaigns is a plus.
- Andere Informationen: Participate in after-work BBQs and enjoy delicious meals from our test kitchen.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Growth Marketing Manager (M/F/X)
A motivated individual is sought to join the team behind Germany\’s most successful cooking app, helping millions of users live happier and healthier lives.
About KptnCook
KptnCook was founded in 2014 and has since become Germany\’s leading cooking & recipe app, winning several international awards, including the Google Material Design Award 2018 and German Design Award 2020.
Why Work with Us?
We offer a collaborative environment with flat hierarchies and transparent communication, providing opportunities for professional and personal growth.
Key Responsibilities:
- Develop and implement paid marketing campaigns across digital channels and markets.
- Manage campaign performance metrics and provide regular reporting to evaluate effectiveness.
- Collaborate cross-departmentally to drive projects and ensure global standards.
- Implement and optimize marketing campaigns using CRM tools.
Requirements:
- Fluent in German and English.
- Experience with user acquisition and meta ads, Google ads, Tiktok, ASA, and other SRNs.
- Ability to drive data insights with analytics platforms and strong analytical thinking skills.
- Data-driven approach with a solid understanding of startup growth metrics and statistics.
- Understanding of user psychology and motivation in mobile app usage.
What We Offer:
- A beautiful office in Berlin, Neukölln.
- Flexible working hours and hybrid work arrangements.
- Regular check-ins and feedback.
- An annual budget for further training.
- Delicious meals from our studio test kitchen and after-work BBQs.
Growth Marketing Manager Arbeitgeber: KptnCook GmbH
Kontaktperson:
KptnCook GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Growth Marketing Manager
✨Tip Number 1
Familiarize yourself with KptnCook's brand and values. Understanding their mission to help users live happier and healthier lives will allow you to align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with data-driven marketing. Be prepared to discuss specific campaigns you've managed, focusing on how you optimized performance through KPI analysis and A/B testing, as these skills are crucial for the role.
✨Tip Number 3
Highlight your knowledge of app store optimization (ASO). Since driving organic acquisition is a key responsibility, demonstrating your understanding of ASO strategies and how they can improve app rankings will set you apart.
✨Tip Number 4
Prepare to discuss your collaborative skills. The role requires working cross-departmentally, so be ready to share examples of how you've successfully collaborated with other teams to achieve marketing objectives.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Growth Marketing Manager
Tipps für deine Bewerbung 🫡
Understand the Company: Dive into KptnCook's mission and values. Familiarize yourself with their app, its features, and the target audience. This will help you tailor your application to show how you can contribute to their goals.
Highlight Relevant Experience: Make sure to emphasize your experience in growth marketing, especially in managing paid campaigns across digital channels. Use specific examples of past successes to demonstrate your ability to drive performance and ROI.
Showcase Your Passion for Food: Since KptnCook is a cooking app, express your enthusiasm for food and cooking. Share any personal experiences or projects that reflect your passion, as this will resonate well with the team.
Tailor Your Application: Customize your CV and cover letter to align with the job description. Use keywords from the listing, such as 'KPI', 'A/B testing', and 'organic acquisition', to ensure your application stands out to the hiring team.
Wie du dich auf ein Vorstellungsgespräch bei KptnCook GmbH vorbereitest
✨Show Your Passion for Food and Marketing
Since KptnCook is all about cooking and recipes, make sure to express your enthusiasm for food and how it relates to your marketing strategies. Share any personal experiences or projects that highlight your love for both areas.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss specific examples of how you've used data to optimize marketing campaigns in the past. Be ready to explain your approach to A/B testing and how you measure success through KPIs.
✨Highlight Your Experience with Digital Channels
Familiarize yourself with various digital marketing channels mentioned in the job description. Be prepared to talk about your experience with paid social media, video, and display advertising, and how you've successfully implemented campaigns across these platforms.
✨Emphasize Collaboration Skills
KptnCook values teamwork, so be ready to share examples of how you've collaborated with different departments in previous roles. Discuss how you ensure alignment on marketing strategies and project goals across teams.
