Growth Marketing Manager - ['Vollzeit']

Growth Marketing Manager (M/F/X)Ahoy KptnAre you a real marketing person and also a real foodie? Then we might be a matchJoin the team behind Germany’s most successful cooking app and help millions of users live happier and healthier lives. We’re looking for a motivated individual to join the crew and help us scale internationally to the next level.About KptnCookAfter founding the company in 2014, KptnCook became Germany’s leading cooking & recipe app. We won several international awards like the Google Material Design Award 2018 and German Design Award 2020 and helped millions of users to become better cooks at home every day.Why Us?The CrewFlat hierarchies, transparent communication, and a change to grow professionally and personallyA highly motivated teamFlexibilityA beautiful office in Berlin, NeuköllnFlexible working hours, including working from homeIT equipment for hybrid workProfessional DevelopmentBring your ideas to the table and take over responsibilities from day 1An annual budget for further training in a field that suits you and your roleOther PerksAfter-Work-BBQs and cooking sessions in our lovely courtyardDelicious KptnCook meals from our studio test kitchenAnnual BVG TicketAccess to Premium subscription to KptnCookAnnual learning & development budgetYour TasksDevelop and implement end-to-end paid marketing app-focused campaigns, across digital channels (digital search, video, display, and paid social media) and across several markets.Manage KPI and data-driven optimization campaigns to achieve performance objectives in alignment with the overall marketing strategy and business goals.Plan, implement, and monitor advertising budgets, targeting, and bidding strategies, and conduct A/B testing to optimize campaigns for performance and ROI.Drive organic acquisition on the App Store and Google Play, leveraging different strategies to defend/optimize ranks in stores, rank for more keywords and improve conversion in the stores.Monitor campaign performance metrics, analyze data insights, and provide regular reporting to evaluate campaign effectiveness and identify optimization opportunities to drive continuous growth.Collaborate cross-departmentally to drive projects and to ensure global standards (including tracking, reporting, ad creatives, landing pages, custom product pages, etc.).Implement and optimize marketing campaigns using CRM (tool